SOURCE: Certain, Inc.

Certain, Inc.

July 10, 2012 11:44 ET

Certain, Inc. Announces Solution Alignment With New Industry Research Findings Addressing the Next Generation of Meeting and Events Management

Report Details Requirements for Best-in-Class SMMP and Technology Utilization for Events

SAN FRANCISCO, CA--(Marketwire - Jul 10, 2012) - Certain, Inc., a leading provider of SaaS technology solutions for the global meetings and events industry, today announced the alignment of its event management suite and findings from a recently published industry research report regarding the next generation of meeting and events management.

The report titled, "Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meeting and Events Management" authored by Aberdeen senior research analyst Christopher Dwyer, outlines the framework and requirements for best-in-class performance in Strategic Meetings Management. The report also highlights emerging concepts including technology utilization and characteristics in five key performance categories surrounding process, organization and knowledge management.

Between May and June 2012, Aberdeen examined the use, experiences and the intentions for more than 167 enterprises in a diverse set of organizations. The study found that in order to achieve best-in-class performance, companies must 1) transform the notion of 'event management' into 'engagement management,' and 2) look to a variety of technology offerings, including end-to-end strategic meetings management solutions and mobile applications, to enhance meetings management. 

Other key findings from the survey include:

  • Best-in-Class organizations are nearly 40 percent more likely to leverage end-to-end strategic meeting management solutions.
  • Best-in-Class companies are 63 percent more likely than all others to have the ability to track quality, effectiveness and ROI of strategic meetings and events.
  • Best-in-Class companies are 73 percent more likely than industry average organizations to include mobile applications in their meetings management programs.

"The contemporary meetings and events management program has undergone a radical evolution," said Christopher Dwyer, senior research analyst at Aberdeen Group. "Management of modern corporate events now requires a multi-faceted series of tactics, including a shift to engagement management, reliance on social media and mobile solutions and the utilization of key technology offerings to gain critical intelligence as a means of improving the value of meetings and events."

"The Aberdeen report's findings on what sets best-in-class organizations apart provides valuable insights into how all companies can improve their events processes," says Peter Micciche, CEO of Certain, Inc. "So many emerging trends are changing the way organizations measure the efficacy of events programs. We're pleased to help lead the charge in determining best-in-class meeting performance, and to have the opportunity to underwrite this insightful research and the publication of Aberdeen's latest findings. Research is critical in the technology purchase decision-making process, and these results will be of great interest to our customers and prospects."

To download this report, visit

About Certain, Inc.
Certain, Inc.® is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain, Inc. platform supports a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

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