SOURCE: Certain Software

Certain Software

February 14, 2011 16:00 ET

Certain Software Enhances Certain Events and Expands It With SaaS-Based Mobile, Email Marketing and SMM Features to Accelerate Business Value for All Event Stakeholders

MELBOURNE, AUSTRALIA--(Marketwire - February 14, 2011) - AIME 2011 CONFERENCE

  • Certain Events 12 delivers rich event management application for meeting professionals
  • Includes Certain Mobile, Certain Email Marketing and Certain SMM to mobilize events, execute world-class email marketing campaigns and consolidate event information and processes across the organization

Today Certain Software launched Certain Events 12, the richest event management application for meeting professionals. The new version is a direct result of working closely with customers around the world to address the demand for a rich, flexible solution that can handle a variety of events and deliver top business value to everyone in the event ecosystem. Certain's continued investment in Certain Events demonstrates its commitment to customers and to the global event management market.

Certain Events 12 also connects with Certain Mobile, Certain Email Marketing and Certain Strategic Meetings Management (SMM), a set of complementary solutions to increase the business value of meetings and events.

"As a long-standing customer, Certain has helped us manage numerous Hosted Buyer Programs across several exhibitions globally. We are thrilled to see the company continue to invest in its Events solution to make it more flexible and powerful for our attendees," said Mandy Torrens at Reed Travel Exhibitions. "The addition of Certain Mobile and Certain SMM is definitely in line with the needs of our events and we are looking forward to utilizing these new capabilities."

Available this quarter, Certain Events 12 lets organizations consolidate event information and processes with the ability to customize registration, capture transfer requirements, streamline continuing education and reporting and provides a single solution to manage the entire event ecosystem in one system. Meeting professionals can manage a variety of details for any event including speakers, exhibitors, continuing education, hosted buyer programs, travel and housing, table allocation and delivers an unsurpassed experience for event participants through customized, conditional logic via registration sites.

"The conditional logic is an amazing new function. It will assist us to build a streamlined site for our delegates to register on -- no more having to build two sites with two separate links," said Jodi Howell of Travelscene American Express. "The ability to create a new database based on an existing one is also a welcome new feature. We can add more information in the transfers tab, which will assist us with giving our VIP transfer company the greatest amount of information possible."

Visit Certain Software At AIME 2011
Certain will demonstrate its latest technology and introduce Certain Events 12 at AIME 2011, the 19th annual Asia-Pacific incentives and meetings expo taking place February 15-16, 2011 in Melbourne, Australia. Please stop by Certain's Booth #617 for a demonstration.

Additionally, Certain will hold a press conference announcing Certain Events 12 on Tuesday, February 15th from 4:00-4:30PM in the Media Centre press conference room.

For more information on Certain Events 12 visit:

About Certain Software, Inc.
Certain Software® is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events to meeting and event professionals. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

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