SOURCE: Certain Software

Certain Software

June 17, 2011 09:01 ET

Certain Software to Focus on Attendee Engagement at AIBTM 2011; All Star Panel Delivers "Lessons From the Trenches"

SAN FRANCISCO, CA--(Marketwire - Jun 17, 2011) - Certain Software, the leading provider of event management solutions for the global meetings and events industry, today announced that it will provide three separate talks at the upcoming AIBTM Conference (Americas Meetings & Events Exhibition) taking place in Baltimore from June 21-23, 2011. The talks will focus on the topic of attendee engagement and provide tips that companies can implement in order to drive successful events, boost attendance and engage an audience throughout the event lifecycle. Certain will also lead an all-star panel of industry experts and meeting professionals for a discussion on "Lessons From the Trenches -- Leveraging the Latest Technologies to Engage Attendees."

Topics At-A-Glance

  • "Mobilizing Your Events," presented by Olivier Delerm, Certain's Chief Marketing Officer, will explore the benefits of mobilized events, including sustainability, productivity, increasing social activity and minimizing stress, and will discuss the 'do's and don'ts' for a successful mobile experience. The session will also lift the curtain on the future of mobile technology, as it relates to attendee engagement.
  • Certain's Director of Marketing, Tara Thomas, will lead a session titled "Behind the Scene of a Successful Event -- 7 Ways Technology Can Boost Your Success." The talk will provide a comprehensive view of what makes events successful and offer best practices for leveraging technology to maximize resources and host world-class events. Attendees will gain valuable insights on how digital marketing can boost event attendance and learn tips for engaging an audience throughout the event lifecycle, from registration through post-event.
  • Certain's panel discussion "Lessons From the Trenches -- Leveraging the Latest Technologies to Engage Attendees," moderated by Delerm, will explore how technology can play a role in better facilitating events, amplifying experiences, and in measuring the results and benefits of attendee engagement. Featuring a panel of industry experts and meeting professionals including Corbin Ball, Marin Bright, Mike Malinchok, and Brad Neuman, the conversation will focus on real world "lessons from the trenches" and the necessary steps for better engaging attendees at events of various types.

Session Details/Where to Find Certain Software at AIBTM

  • "Mobilizing Your Events" Speaking Session
    • Tuesday, June 21, 2011 at 1:30pm-2:30pm ET in Room 310
    • Presented by Olivier Delerm
  • "Behind the Scene of a Successful Event -- 7 Ways Technology Can Boost Your Success" Speaking Session
    • Tuesday, June 21, 2011 at 3:00pm-4:00pm ET in Room 310
    • Presented by Tara Thomas
  • "Lessons From the Trenches -- Leveraging the Latest Technologies to Engage Attendees" Panel Discussion
    • Wednesday, June 22, 9:00am-10:00am ET in Room 309
    • Moderated by Olivier Delerm. Panelists include:
      • Corbin Ball, International Speaker, Consultant and Writer
      • Marin Bright, Founder, Bright Business Media and Editor, Smartmeetings.com
      • Mike Malinchok, Founder and President, S2K Consulting
      • Brad Neuman, Technical Director, metroConnections

*Visit Certain Software at booth #1049*

Register for AIBTM here:
http://www.aibtm.com/page.cfm/Action=Form/FormID=2/t=m

For more information about Certain Software, including a listing of customers, offerings and recent company news, please visit: www.certain.com

About Certain Software, Inc.
Certain Software® is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events to meeting and event professionals. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit www.certain.com.

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