SOURCE: Certain Software

Certain Software

October 05, 2010 09:00 ET

Certain Software Unveils the First Meeting Management Platform for the Entire Event Ecosystem

SAN FRANCISCO, CA--(Marketwire - October 5, 2010) -  

  • Certain Meetings 6.0 first to accelerate business value for all event stakeholders from CFO to event planner to attendee to sponsors
  • New mobilization capabilities with Certain Mobile ensure unmatched experience for attendees and event planners
  • New digital marketing features make Certain Meetings 6.0 the most comprehensive event marketing solution on the market 

Today Certain Software launched Certain Meetings 6.0, a suite of SaaS-based meeting and event management applications designed to increase meeting value for all participants in the 'events ecosystem.' The enhanced platform features Certain Mobile, a web-based application that provides real-time information to attendees, accessible through mobile devices such as iPad, iPhone, Android and BlackBerry smart phones. Certain Meetings 6.0 also gives meeting planners access to new viral marketing and state of the art email marketing capabilities, significantly increasing event attendance.

With this announcement, Certain Software is the first to provide the entire events ecosystem -- from C-level executives and meeting planners to attendees and executive sponsors -- with the richest and most comprehensive event management solution that increases business value for all stakeholders.

"Certain 6.0 is a 'must have' solution for anyone looking to plan an event, from a VIP board meeting to a 50,000 person national event," said Peter Micciche, CEO of Certain Software. "Our enhanced platform provides instant value by letting executives from all lines of business answer these key questions: 'how did it go?' and 'how did this affect our bottom line and was it worth it?' It's easy to see how Certain fits into the corporate meeting management process."

Addressing Market Demand
Mobilization of meetings is a critical need today, especially as attendees, event planners, and organizations require different ways to stay connected while on the go. Available today on iPads and tablet computers, Certain Meetings 6.0 is effectively changing the way meeting planners and organizers are doing their jobs. Clipboards, stacks of folders and walkie-talkies are now replaced with the convenience of a handheld device. Additionally, Certain Mobile gives attendees instant access to event information in real time on smart phones, iPads and tablet computers, helping them be more productive during events. Certain's new mobile component allows the latest information to flow freely between meeting planners, sponsors, attendees and social networks. With the combination of Certain Meetings and Certain Mobile:

  • Attendees can leverage most web-enabled smart phones and computer tablets to access real-time information, manage their schedule, rate sessions and reduce wasteful printing of conference schedule and material.
  • Planners and executive sponsors have all critical event information at their fingertips during the event and are able to quickly act on it.
  • Configuration of all aspects of an event is performed in one single application, offering organizations a flexible solution that can grow with their needs across departments and that will help them increase value of events on a global basis.

"For over 25 years we've built a name for ourselves in the meetings and events industry. We attribute part of our success to the technology that helps us run our business. Our suite of web based solutions for meeting planners integrates all technologies required to manage successful events -- most of which are built using Certain Meetings as the engine. We rely on Certain Software because it gives us confidence in providing our customers with the best technology when offering complete conference and event solutions. Additionally, the mobile component gives us a new capability to improve the attendee experience at events at a time when our customers are increasingly asking for new ways to engage with their participants," said Tom McCulloch, Vice President Conference Services at metroConnections, a provider of complete conference, event, production and transportation services for corporations and associations worldwide.

More than Mobility
In addition to Certain Mobile, Certain Meetings 6.0 includes new digital marketing capabilities that allow organizations to capitalize on viral marketing, Google Analytics and mass email marketing functionalities ensuring that organizations can optimize event marketing spend and dramatically increase attendance. New digital marketing capabilities in Certain Meetings 6.0 includes:

  • A new email marketing module that provides industry-leading email marketing capabilities to manage email campaigns, target lists, deliver email and analyze results in a powerful, CAN-SPAM compliant solution.
  • Viral marketing allowing participants to share their event participation with friends and colleagues via Email, Twitter, Facebook and LinkedIn.
  • Google Analytics tracking, which allows meeting marketers to analyze Certain-powered event web sites and help understand usage patterns, traffic sources and optimize the event web site and registration process to increase event participation.

Certain Meetings 6.0 changes the way that meeting and event management has traditionally been managed. The software streamlines processes and saves companies time and money by giving event professionals the tools to reduce expenses, delight attendees and improve overall value of meetings and events. For more information about Certain Software, please visit www.certain.com.

About Certain Software, Inc.
Certain Software® is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events to meeting and event professionals. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit www.certain.com.

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