SOURCE: Certona

Certona

April 16, 2014 08:00 ET

Certona to Advise on Individualised Shopping Experiences at Internet Retailing's Jumpstart Networking Seminar

Leader in 1:1 Personalisation Will Educate Retailers on Improving the Omnichannel Path to Purchase

LONDON, UNITED KINGDOM--(Marketwired - Apr 16, 2014) - Certona today announced it will present at the Omnichannel Jumpstart Networking Seminar on April 23, hosted by Internet Retailing. The seminar brings together retailers and multichannel professionals to discuss omnichannel growth and emerging technologies and approaches for retailers to connect with customers.

Elias Moubayed, general manager EMEA, and Simon Taylor, senior director EMEA, will present jointly on enhancing the customer shopping experience with advanced personalisation strategies. The presentation will outline how to optimise data collection across channels and integrate analytics into a brand's digital strategy. This will showcase the value of data-based content, product recommendations and offers to disrupt the traditional commerce landscape.

"Every channel holds an abundance of data that brands can draw on to provide individualised, engaging shopping experiences," said Elias Moubayed, general manager EMEA at Certona. "We're looking forward to a productive seminar with Internet Retailing, and the opportunity to demonstrate the path from raw data to true value for the customer."

Presentation title: Delight your Omni-Channel Shoppers with a Personalisation Strategy Beyond Traditional Commerce

Presentation description: Certona will share insights into integrating personalisation throughout the customer shopping path by consolidating data sources to support an organisation's digital strategy. Attendees will learn how to leverage key channels to build out individualised content, creative, offers and product recommendations that drive engagement, customer loyalty and lifetime value.

Speakers: Elias Moubayed, general manager EMEA, Certona; Simon Taylor, senior director EMEA, Certona

Where: The RSA House, 8 John Adam Street, London WC2N 6EZ

When: Wednesday, April 23 at 1:30pm BST

Event details: http://internetretailing.net/events/event/omni-channel-jumpstart-2014/

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 550 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging one-to-one behavioural profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible decision engine, marketers can harness the power of real-time behavioural profiling while maintaining control over their recommendation and personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000. The company has the highest number of retail clients in the IR Top 500. Personalize Anytime, Anywhere: Certona.com

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