Certona to Discuss Future of Omnichannel Personalization at Next Generation Customer Experience

SAN DIEGO, CA--(Marketwired - Mar 18, 2014) - Certona today announced it will participate in a panel discussion at the Next Generation Customer Experience event March 19, conducted by WBR Research. The annual gathering brings together business leaders to discuss cutting edge customer experience strategies across all channels.

As the leader in 1:1 real-time personalization for top retail brands, Certona will provide insight into the trends shaping omnichannel personalization in digital retail environments. CEO Meyar Sheik will present alongside executives from the banking and hospitality industries and will address how digital retailers can create an effective personalization strategy. His discussion will also highlight continuous customer profiling techniques to improve customer engagement and deliver a tailored experience.

"A strong omnichannel personalization strategy has a significant impact on a brand's success. Customers now expect high-caliber, seamless experiences across all devices and channels. To meet this shift in consumer behavior, brands must leverage Big Data insights and predictive analytics to create a personalized and engaging customer experience," said Meyar Sheik, CEO and co-founder of Certona. "We look forward to sharing our insights and experience to help businesses rise above the competition."

Panel title: The future of personalization - How can you best recognize your most valuable customers while avoiding the creepy factor?

Panel description: As marketers and experience executives, we have intense capabilities to create super personal customer messaging. But access to this information can be dangerous. This session will walk through:

• New methods for targeting and segmenting your customers
• What's working in customer personalization
• What to watch out for to avoid crossing over into the land of the creepy

Panel experts: Amanda Skura, Marriott International; Meyar Sheik, Certona; Beverly Wright, Ph.D., SunTrust Bank

Where: The Omni Hotel, San Diego, CA

When: Wednesday, March 19 at 2:40pm PT

Event details: http://www.wbresearch.com/customerexperience/about.aspx

About Certona
 Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 550 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible decision engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000. The company has the highest number of retail clients in the IR Top 500. Personalize Anytime, Anywhere: Certona.com