SOURCE: Certona


August 12, 2015 08:00 ET

Certona Drives E-Commerce Success for Sports Authority by Personalizing the Shopper Experience

Ongoing Relationship Delivers Significant Gains in Average Order Value and Year Over Year Revenue From Personalization

SAN DIEGO, CA--(Marketwired - Aug 12, 2015) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today announced that Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, is renewing its relationship for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority's personalization strategy since 2010.

In addition to the ROI of Certona's personalized experience management solutions, a primary factor driving the decision to renew the contract is the close engagement between Certona and Sports Authority, which accelerates the implementation of new e-commerce strategies, allows for continuous refinement and fosters greater optimization success.

"At Sports Authority, we strive to provide a richer personalized site experience that further engages our online customer with the goal to improve relevancy, basket size and conversion," said Jason Ostendorf, Director of E-Commerce Operations at Sports Authority. "With the help of Certona, we are turning first-time visitors into first-time buyers, and ultimately lifetime customers."

Sports Authority's customers are passionate about the sports they pursue. They trust the sporting goods retailer to connect them with the best brands, product knowledge and relevant online content. Certona's patented technology empowers Sports Authority to profile and predict behavior as customers browse their site, and then deliver real-time, hyper-personalized content. Through this continuous behavioral profiling and predictive technology, Sports Authority garners higher overall conversion, average order value and customer retention.

"Sports Authority pushes the boundaries of what's possible and truly sees the value of investing in advanced, real-time personalization," said Meyar Sheik, CEO of Certona. "By tapping into the Certona Predictive Cloud, Sports Authority is able to create, and constantly refine, tailored experiences for its active, engaged community of sports enthusiasts."

With the highest performing personalization platform on the market, Certona delivers the most data-driven, one-to-one customer experiences. Its patented, predictive, real-time solutions enable retailers and brands to drive more revenue and engagement across all touch points.

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About Certona

Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies.

About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers with 474 locations across 43 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family's destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premier assortment of high-end performance apparel, footwear and accessories. Visit for more information. Follow Sports Authority on Facebook and Twitter

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