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Certona Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
Integration of Certona's Resonance(R) and Bazaarvoice Extends the Reach of User-Generated Content to Increase Customer Engagement and Drive More Sales
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - May 5, 2008) - Certona, a provider of automated optimization
and personalization solutions for multi-channel retailers, today announced
that it has joined Bazaarvoice Radius, a breakthrough program designed to
accelerate the strategic adoption of social commerce by brand marketers,
direct marketers, agencies, and technology vendors.
Through Bazaarvoice Radius, Certona now offers marketers an integrated
social commerce tool that combines its Resonance® revenue optimization
platform with Bazaarvoice to deliver significant uplift in direct revenue
contribution from Resonance recommendations using ratings scores.
"Customer-to-customer conversations and user-generated content are top of
mind for marketers -- in fact 9 out of 10 marketers plan to add Web 2.0
capabilities this year," said Brett Hurt, founder and CEO of Bazaarvoice.
"The integration between Bazaarvoice's social commerce platform and
Certona's Resonance personalization solution provides marketers with a
powerful new way to extend the value of their user-generated content to
engage more customers and ultimately drive more sales."
Resonance's self-optimizing Software as a Service (SaaS) platform can
automate business rules to recommend products based on both the current
traffic patterns of visitors as well as their Bazaarvoice product rating
scores without tying up IT or Marketing resources. Resonance can also
seamlessly display the average product rating graphics with the recommended
products to increase consumer confidence by allowing visitors to see
how others evaluated the item.
"Integrating Resonance and Bazaarvoice provides us valuable insight
into the buying habits and preferences of our customers," said Faramarz
Farhoodi, CIO and Vice President of E-Commerce for Motorsport. "We can
leverage this information to optimize average order value, basket size,
purchase frequency and retention as well as our overall consumer
experience."
As a participating member of Bazaarvoice Radius, Certona has access to the
ideas, technologies and tools needed to integrate social components into
their existing offerings. In turn, marketers considering user-generated
content can use Radius to quickly understand how to leverage their existing
investment in Certona to maximize returns. Qualified partners gain
immediate access to XML data feeds, web services APIs and implementation
support from the Bazaarvoice team. The program also helps partners market
their Bazaarvoice Radius integrations through the Bazaarvoice web site,
webinars, and case studies.
"This partnership is a win-win for both the consumer and the retailer,"
said Meyar Sheik, CEO and Co-Founder of Certona. "Our mission is to create
the most relevant online experience for each individual visitor by
listening to the consumer and their product and content preferences.
Integrating our Resonance platform with Bazaarvoice significantly enhances
that capability for retailers, and in turn, increases conversions, average
order value and online revenues."
For more information about Bazaarvoice Radius, visit
www.bazaarvoice.com/radius.
About Certona Corporation
Certona is the creator of Resonance®, a Web 2.0 optimization and
personalization platform that automates a company's ability to provide
relevant, individualized products and content in real-time that calls
visitors to an online sales or other marketing-related action. The
"self-optimizing" system is powered by a sophisticated neural networks
engine to deliver real-time product, content, and promotional offers to
multiple channels -- web, email, call center, point-of-sale, social
networks, RSS and mobile. Clients are usually up and running in less than
a month and include some of the most recognized online and multi-channel
retail brands across all popular verticals. For more information, visit
www.certona.com.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and
expertise to help companies enhance the online shopping experience with
social commerce applications that drive sales. Bazaarvoice Ratings &
Reviews and Ask & Answer™ deliver immediate success by minimizing
implementation risk and maximizing the strategic impact of user-generated
review content through complete customization, deep integration, community
management, advanced analytics, search engine optimization, and syndication
across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red
Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of
the Year award. Bazaarvoice currently serves over 200 eCommerce leaders
including Bass Pro Shops, Dell, Macy's, Office Depot, Inc., Overstock.com,
PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin,
TX and offices in London, UK. For more information, please visit the
company's Web site at www.bazaarvoice.com, read the blog at
www.bazaarblog.com, or email info@bazaarvoice.com.