SOURCE: Certona


June 03, 2014 08:00 ET

Certona LINK Cartridge for Demandware Commerce Fuels 29 Percent Increase in Average Order Value for Global Brands

Solution Equips Businesses With Real-Time Consumer Profiling and Predictive Personalization, Resulting in Direct Revenue Growth

SAN DIEGO, CA--(Marketwired - Jun 3, 2014) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today unveiled statistics on the significant growth their integration with Demandware is driving for global brands in customer conversion and revenue. 

Certona, a Demandware LINK Technology Partner since 2010, enables individualized and real-time consumer profiling and the predictive display of personalized product recommendations and content to be seamlessly integrated into a Demandware digital commerce site. In 2013, joint retail clients of the integration achieved, on average, a 162 percent increase in conversion, a 29 percent increase in average order value (AOV) and a 48 percent increase in items per order -- ultimately achieving a 6.7 percent incremental lift in online revenue. Certona's proven experience on the Demandware Commerce platform is extended over 145 sites and across 47 countries. Mutual clients include: New Balance, Crocs and Elie Tahari.

"The Demandware community of clients, employees and partners continues to grow and innovate within the retail industry," said Tom Griffin, SVP, Corporate Development of Demandware. "The ROI of the Certona integration is a testament to the innovation within this community, as well as to the value of personalized user experiences for business growth."

"Brands face a dynamic and changing digital commerce marketplace, which demands true innovation toward the brand-customer relationship," said Meyar Sheik, CEO of Certona. "By working with industry innovators like Demandware, we're delivering to brands exactly what they need -- individualized consumer experiences -- to attract, engage and retain customers."

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000.

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