LONDON, UNITED KINGDOM--(Marketwired - Oct 15, 2013) - At the 2013 Internet Retailing Conference, Certona will exhibit how its real-time omnichannel personalisation platform is helping companies leverage enterprise data, contextualisation, segmentation and merchandising flexibility to deliver the most personalised digital experiences for each customer. Technology demonstrations at Stand 16, as well as a Stream 1 Keynote presentation, will highlight Certona's proven ability in boosting engagement and more revenue per customer.
Certona's Resonance® Personalisation Platform stands above basic customisation and in-the-moment targeting by helping omnichannel merchants deliver the seamless, consistent, and personal shopping experiences their customers expect.
"Creating unique engaging experiences that deliver immediate and long term value to shoppers is critical to obtain a competitive edge and build customer loyalty," said Meyar Sheik, CEO of Certona. "Certona's proven technology and deep expertise enable retailers and digital marketers to harmonise all their customer data points into actionable intelligence that result in measurable market advantage."
Certona's presentation: October 16th from 14:00 - 14:35
- During the Stream 1 Keynote, "Delight Your Omni-Channel Shoppers with a Personalisation Strategy Beyond Traditional Commerce", Certona's Sales Director EMEA, Elias Moubayed, and Glynn Evans, Principal at Tripstone Consulting, will share insight into integrating personalisation throughout the customer shopping path via data consolidation. They will also discuss how to leverage key channels to build out individualised content personalisation and product recommendations that drive deep consumer engagement and loyalty.
The 2013 Internet Retailing Conference will take place October 16 at the Novotel in Hammersmith, London. To schedule a time to meet with Certona, email firstname.lastname@example.org.
Delivering personalised customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalisation. Trusted by more than 400 top ecommerce sites, Certona's real-time personalisation platform increases engagement, conversions and revenue per visit by serving up individualised content, promotional and product recommendations across all customer touch points including web, mobile, email, call centre, and point-of-sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioural profiling while maintaining control over their recommendation and personalisation strategies. Personalise Anytime, Anywhere. www.certona.com