SOURCE: Certona

Certona

November 10, 2015 08:00 ET

Certona Partners With Pier 1 Imports to Deliver Omnichannel Personalization

Top Home Furnishings and Decor Retailer Taps Certona's Real-Time, Predictive Personalization Platform

SAN DIEGO, CA--(Marketwired - Nov 10, 2015) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, announced that it has partnered with Pier 1 Imports, Inc. (NYSE: PIR) to deliver a hyper-personalized omnichannel experience to Pier 1 Imports' customers. The partnership supports Pier 1 Imports' development of its '1 Pier 1' corporate initiative with the goal of ultimately creating one cohesive experience in its brick-and-mortar and e-Commerce channels.

By leveraging Certona's platform, Pier 1 Imports delivers curated, personalized product recommendations to its customers via Web, mobile and email. The integration offers customers an interactive and engaging experience as they browse and shop online. Pier 1 Imports also uses Certona's personalization solutions for its in-store tablets.

"As part of our '1 Pier 1' initiative, we focused on providing a seamless shopping experience across all of our customer channels, including our retail stores, " said Andrew Laudato, Senior Vice President and CIO of Pier 1 Imports. "Certona is a key partner in our omnichannel approach for both our brick-and-mortar and online channels. We're thrilled to see results stemming from the integration and look forward to continuing to build out our '1 Pier 1' initiative with Certona as a valued partner."

With the help of Certona, Pier 1 Imports plans to deliver a consistent shopping experience across all customer touchpoints.

"Even in our digital age, shoppers still enjoy walking into a physical store and interacting with their favorite brands," said Meyar Sheik, CEO, of Certona. "Our partnership with Pier 1 Imports will help them take another step towards optimizing all digital and physical channels to ensure meaningful and engaging interactions with customers no matter where or how they choose to shop. We look forward to working closely with Pier 1 Imports during this process."

For more information or a demo, email info@certona.com.

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. 

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