CHICAGO, IL--(Marketwired - Sep 30, 2013) - At the Shop.org Annual Summit 2013, Certona will show how its real-time omnichannel personalization platform is helping companies leverage enterprise data, contextualization, segmentation and merchandising flexibility to deliver the most personalized digital experiences for each customer. Technology demonstrations at Booth 407, as well as Big Idea session participation and roundtable discussions with guest clients will underscore Certona's proven ability in boosting engagement and more revenue per customer.
Trusted by more Internet Retailer Top 500 companies than any other solution provider, Certona's superior technology and thought leadership will be a strong presence throughout the event. Certona's Resonance Personalization Platform stands above basic customization and in-the-moment targeting by helping omnichannel merchants to deliver the seamless, consistent, and personal shopping experiences their customers expect.
"We're very excited to once again build upon our commitment to digital retail and Shop.org as their exclusive Chairman's Circle sponsor," said Meyar Sheik, CEO of Certona. "Certona's deep expertise offer retailers measurable market advantage combined with the right guidance as they further develop and evolve their personalization strategies."
Certona presentations:
- During the Big !dea session, "Omnichannel Retail. It's Here, It's Real, It's Personal", Certona's CEO Meyar Sheik and Milton Pappas, President of eCommerce at The Jones Group, will discuss how personalization has evolved beyond product recommendations and rules-based targeting into creating unique engaging customer experiences. Held on October 1st from 9:45 - 10:45 a.m., they will also highlight effective omnichannel personalization strategies and new trends to watch.
- Mark Porter, Strategic Sales Director at Certona, will co-host "Align Personalization with Business Goals: The Right Strategies to Engage Customers and Drive Results" with Ellen Gooch, eCommerce Senior Analyst at Soft Surroundings, at Table 9 on October 2nd from 12:00 - 1:00 pm. Attendees will discover how Soft Surroundings is leveraging personalization to promote geo-targeted seasonal inventory to increase conversions and meet specific merchandising goals.
The 2013 Shop.org Annual Summit will take place September 30 - October 2 at the Lakeside Center at McCormick Place in Chicago. To schedule a time to meet with Certona, email info@certona.com.
About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement, conversions and revenue per visit by serving up individualized content, promotional and product recommendations across all customer touch points including web, mobile, email, call center, and point of sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime, Anywhere. www.certona.com
Contact Information:
Media contact:
Todd Scholl
Certona
(858) 369-3888 x 212