SOURCE: Certona


October 14, 2015 08:00 ET

Certona Prepares Retailers for Peak Holiday Demand, Backed by New Fault Tolerance Patent

Company's Real-Time Personalization Platform Ensures Quality of Service Under Very High Traffic Conditions

SAN DIEGO, CA--(Marketwired - Oct 14, 2015) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today announced approval of a U.S. Patent No. 9,094,262 titled "Fault tolerance and maintaining service response under unanticipated load conditions." The fault tolerance patent ensures retailers' ability to maintain the quality and relevancy of customer experiences by detecting unexpected traffic and optimizing response time. This is of critical importance with the approaching holiday shopping season and peak shopping events when traffic goes beyond normal or anticipated levels.

"Between Black Friday, Cyber Monday, Super Saturday and all the holiday shopping in between, the pressure is on for retailers to capture customer sales while spending is at its highest," said Dr. Geoffrey Hueter, CTO of Certona. "With our patented solutions, Certona helps brands and retailers develop advanced personalization strategies that not only deliver relevant and high quality experiences combining past visitor actions and current site activity, but are also ready to scale to meet high traffic conditions across mobile and desktop."

Total e-Commerce spending surged 15 percent in 2014 during the holiday shopping season, reaching $48.3 million. Yet, nearly 50 percent of shoppers were open to buying from a new retailer for holiday purchases. To tap into the holiday sales potential and rise above competition, retailers must fortify their ability to reliably provide consumers with the most personalized, relevant experiences. Certona's patented fault tolerance cements retailers' ability to deliver predictable and consistent service during high load conditions driven by known or unknown factors. This includes daily, seasonal or holiday surge shopping events, as well as factors driven directly by retailers such as sales, advertising or e-mail promotions.

Certona's Personalized Experience Management™ platform creates engaging and personalized customer experiences across every channel, based on advanced modeling, continuous behavioral profiling and predictive analytics. It is currently supported with five U.S. patents, with seven pending approval.

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About Certona

Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. 

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