SOURCE: Certona

Recommendation Engine

February 01, 2011 13:29 ET

Certona Product Recommendations Drive One Dollar From Every $100 Spent Online on Cyber Monday 2010

Certona's Retail Clients' Average Order Values Increased 15% on Black Friday 2010 Over 2009

SAN DIEGO, CA--(Marketwire - February 1, 2011) - Tallying the numbers from a positive 2010 holiday shopping season, the leader in multi-channel personalization, Certona, displayed more good news in its post 2010 holiday sales study. One of the more notable highlights shows Certona product recommendations were directly responsible for one out of every $100 spent online on Cyber Monday 2010. Along with these productive statistics, the study also shows 2010's online spending increases in average order value (AOV) and sales conversions via product recommendations from its more than 250 Resonance Personalization Platform client sites.

As online holiday sales increased in 2010 (up 12% at $28.6 billion from 2009 according to comScore), Certona's Resonance recommendation engine conversion rates more than doubled non-recommendation conversion rates on each major shopping day with Black Friday receiving 117% more recommendation conversions, Cyber Monday 148%, and Green Monday with 147% more. Online holiday shopping tapered off by the third week of December after retailers no longer guaranteed that packages shipped by the cheapest methods would arrive by Christmas. Please see chart for detailed data.

Certona's 2010 Resonance recommendation conversion rates increased dramatically from 2009 with Black Friday up 44%, Cyber Monday up 87%, and Green Monday up 41%. Adding to the good news, sales from recommendations jumped this year significantly with Black Friday up 11%, Cyber Monday up 85%, and Green Monday up 40%.

Certona has compiled conversion rate percentages from the majority of its retailer clients over the last four years to demonstrate online consumer spending and how its recommendation engine impacted their online shoppers' decision-making. These results focus on the "peak" buying days of the annual holiday shopping season: Black Friday, Cyber Monday and Green Monday.

"It's very exciting to see the positive and measurable impact of our personalized recommendations for our retail clients and their shoppers," states Meyar Sheik, CEO of Certona. "Our impressive retail client list represents a sizable cross section of the retail industry and these positive results are encouraging indicators of the overall trend for the retail sector."

About Certona
Certona is the creator of Resonance, the leading real-time personalization and revenue optimization platform for multi-channel retailers. Trusted by more than 250 top ecommerce sites throughout the world, Resonance increases average order value and revenue per visit by delivering individualized real-time content and product recommendations across all customer touch points. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients include the largest and most recognized online and multi-channel retail brands across all popular categories. For more information, visit www.certona.com.

Contact Information

  • Contact:
    Todd Scholl
    Certona
    (858) 369-3888 Ext. 212
    Email Contact

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