SOURCE: Certona

Certona

October 03, 2012 12:00 ET

Certona Reveals Key Strategies for Mobile Success in New Webinar

Live Webinar and Companion White Paper Deliver Best Practices for Mobile Personalization Strategies

SAN DIEGO, CA--(Marketwire - Oct 3, 2012) - Certona, the market-leading provider of real-time omnichannel personalization solutions for online and multichannel retailers, today announced that it is hosting a free webinar titled "The True Experience of One: Personalizing the Mobile Shopping Experience" on October 9th at 10 a.m. PDT/ 1 p.m. EDT. This live web event will reveal findings from a recent retailer survey, as well as outline specific strategies for retailers looking to implement the most successful mobile programs.

According to the National Retail Federation, more than half of total online retail revenue will come from mobile by 2014. As mobile adoption continues to increase at unprecedented rates, smartphones and other popular mobile devices have become electronic lifelines for today's convenience-driven consumer. In order to retain a competitive advantage and cultivate customer loyalty, retailers must proactively engage buyers with personalization strategies that deliver a highly individualized customer experience.

Featuring insights from Mark Loucks, Vice President of Channel Development, Certona, and Debbie Hauss, Editor-in-Chief, Retail TouchPoints, this 60-minute live web event will highlight new, proprietary market research that will help retailers understand how to prioritize and implement key personalization strategies for success in the mobile world.

Main topics include:

  • How to personalize the mobile experience

  • Integrating mobile into a successful omnichannel strategy

  • Prioritizing mobile initiatives

  • The steps to mobile success

Click here to register for the event

The webinar will also introduce findings from Certona's companion white paper, "Moving Forward with Mobile: The Power of Personalizing the Mobile Experience." Based on a recent retailer survey conducted by Retail TouchPoints, an online publishing network for retail executives, this report offers compelling insights into the current mobile landscape as well as identifies the major initiatives driving mobile personalization. In addition to outlining eight essential steps for developing an effective mobile strategy, this white paper also provides retailers with important guidelines on mobile partner evaluation and selection. A complimentary copy of the report will be provided to all webinar attendees.

"The ability to deliver the same, personalized experience to consumers no matter what the touch point is a real game-changer in today's retail marketplace," said Mark Loucks, Vice President of Channel Development, Certona. "As validated in our latest white paper, the largest percentage of retail respondents predicted that revenue from mobile will increase to over 10 percent by the end of 2012. It's an opportunity that merchants can't afford to ignore. The proliferation of mobile adoption combined with increased consumer interaction with mobile sites can position retailers for success, if they understand how to optimize personalization strategies to address the realities of today's mobile shopper. As the leader in real-time omnichannel personalization, Certona aligns merchants with the solutions they need to capitalize and thrive in this ever-changing retail ecosystem."

Certona will showcase its latest developments in personalization for the mobile shopping sector at the upcoming 2012 Internet Retailer Mobile Marketing and Commerce Forum (MMCF), taking place October 8th - 10th in San Diego, California. Visit Certona at booth #307 or email info@certona.com to schedule an appointment with one of our personalization experts.

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement, conversions and revenue per visit by serving up individualized content, promotional and product recommendations across all customer touch points including web, mobile, email, contact center, and point of sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime Anywhere. www.certona.com

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, insightful editorial blog, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multimedia interviews at www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.

Contact Information

  • Media contact:
    Todd Scholl
    Certona
    (858) 369-3888 x.212
    Email Contact