Certona to Showcase Omnichannel Personalisation Strategies for Driving Consistent Customer Experiences at eTail Europe 2013

LONDON--(Marketwired - Jun 24, 2013) - At eTail Europe 2013, Certona (Stand 15) will demonstrate how retailers can elevate their customers' experience by leveraging an impressive combination of one-to-one behavioural profiling, Big Data insights, analytics, and real-time technology. Certona's Resonance Personalisation Platform stands above basic customization and targeting efforts from other vendor services, helping omnichannel merchants worldwide to deliver the seamless, consistent, and personal shopping experiences their customers expect.

"Creating unique engaging experiences that deliver immediate and long term value to shoppers is critical for retailers looking to obtain a competitive edge and build customer loyalty," said Meyar Sheik, CEO of Certona. "Certona's proven technology and deep expertise offer retailers measurable market advantage combined with the right guidance as they move further along their personalisation lifecycle."

As lead sponsor, Certona will be hosting a breakout session entitled "Delight Your Omnichannel Shoppers With A Personalisation Strategy Beyond Traditional eCommerce" with PUMA's David Salisbury (EU Content Manager eCommerce & mCommerce). Taking place on June 25^th at 15:00 as a part of Track A: Multi-Channel Personalisation, retailers will gain insight into integrating personalisation throughout the customer journey and learn how to best leverage behavioural and profile data in real-time to deliver individualised content and product recommendations that drive engagement and loyalty.

eTail Europe will take place June 24 - 26 at the Queen Elizabeth II Conference Centre in London.

About Certona
Delivering personalised customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalisation. Trusted by more than 400 top ecommerce sites, Certona's real-time personalisation platform increases engagement, conversions and revenue per visit by serving up individualised content, promotional and product recommendations across all customer touch points including web, mobile, email, contact centre, and point of sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioural profiling while maintaining control over their recommendation and personalisation strategies. Personalise Anytime, Anywhere. www.certona.com