Certona to Showcase Omnichannel Personalization Strategies for Driving Consistent Customer Experiences at the Third Annual Demandware XChange Conference

LAS VEGAS, NV--(Marketwired - Apr 3, 2013) - At the third annual Demandware XChange Conference, Certona will demonstrate how Demandware clients can extend their existing personalization and omnichannel capabilities to deliver a more engaging and consistent customer experience. Leveraging an impressive combination of one-to-one behavioral profiling, Big Data insights, predictive analytics, and real-time experience management capabilities, Certona provides Demandware clients with best-in-class technology to accelerate eCommerce revenue performance.

Recognized as the first certified personalization vendor to join the Demandware LINK Technology Partner Program, Certona's pre-built and approved LINK cartridges simplify the implementation process for its Resonance^® personalization platform in a Demandware environment. With the pre-built integration between Certona and the Demandware Commerce Platform, the typical length of time required for implementation can be reduced significantly which translates into measurable cost and time savings for retailers.

"Creating unique engaging experiences that deliver immediate and long-term value to shoppers is critical for retailers looking to obtain a competitive edge and build customer loyalty," said Meyar Sheik, CEO of Certona. "As our mutual clients expand globally, we provide them with a holistic view of their customers and enable them to deliver a consistent brand and shopping experience anytime, anywhere."

As a gold sponsor for the third consecutive year, Certona will be showcased in "Making it Personal," a panel hosted by Demandware, Jewelry Television (JTV), and Certona. Taking place Thursday, April 4^th from 2:15 - 3:15pm, the panel will review Personalization and Recommendations -- Theory, Principles, and Best Practices, as well as highlight inspiring success stories from JTV and other Certona clients.

The Demandware XChange Conference will take place April 3 - 5 at The Cosmopolitan in Las Vegas, Nevada. To schedule an appointment with Certona at the Demandware XChange Conference, email info@certona.com.

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement, conversions and revenue per visit by serving up individualized content, promotional and product recommendations across all customer touch points including web, mobile, email, contact center, and point of sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime, Anywhere. www.certona.com

About Demandware XChange Conference
The Demandware XChange Conference is an invitation-only annual event hosted by Demandware for its clients, partners and employees. The Demandware community will attend the Conference for an exchange of information, technical innovation and experiences that can be leveraged by all through our common platform. The Conference will feature keynote presentations from leading retail executives, industry luminaries and Demandware executives, as well as breakout sessions tailored for technical, merchandising and marketing professionals, and executive management.