SOURCE: Certona


February 13, 2013 08:24 ET

Certona Teams Up With SLI Systems and Responsys to Present The Reality of Personalisation in Upcoming Workshop

Event Brings Together Ecommerce Leaders to Network and Learn How to Compete in Today's Market

LONDON--(Marketwire - Feb 13, 2013) - Certona, the market-leading provider of real-time omnichannel personalisation solutions for online and multi-channel retailers, today is joining technology partners SLI Systems and Responsys® to host a workshop entitled Are You Taking it Personally? The Reality of Personalisation and Relevance for Retailers.

According to Forrester Research, personalisation is the top priority for 55% of retailers in 2013. With the advent of omnichannel marketing, site user experience, emails and the social customer, there are many ways to make the customer experience work for businesses.

"Everybody is talking about personalising the customer experience and companies are endeavouring to work out the best strategies for their business," said Simon Taylor, Senior Director for Certona. "We'll be discussing the challenges that retailers face in delivering a truly personalised and targeted experience and exploring factors that influence personalisation success."

Featuring a keynote address by the Head of Technology for Javelin, Fraser Davidson and retail guest speaker Olivier Martin from Lacoste, this workshop will address top of mind questions facing retailers in a personalised world and ways to enhance and develop personalisation strategies. Providing additional industry insights are Jane Dixon, Digital Strategy Consultant for Responsys, Ava Aprin, Director of Business Development for Certona and Simon Kemp, Sales Director for SLI Systems.

Main topics include:

  • Putting customer relationships first in a digital world
  • How top retailers increase site conversion using site search & other techniques
  • Points to consider when moving to true personalisation
  • Developing a personalisation plan for 2013
  • Addressing the challenges of personalisation and providing targeted products & services

Event Details
Wednesday, 13 February 2013, from 13:30 to 18:00 (GMT)
Cavendish Club @ No5, 5 Cavendish Square, W1G 0PG London, United Kingdom

About Certona
Delivering personalised customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalisation. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging real-time behavioural profiling and Big Data to serve up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioural profiling while maintaining control over their recommendation and personalisation strategies. Personalise Anytime, Anywhere.

About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Visit

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