SOURCE: Certona


March 12, 2014 08:00 ET

Certona to Discuss Big Data's Impact on Business at MIT Enterprise Forum

CEO Meyar Sheik Will Educate Business Leaders on the Power of Big Data and Predictive Analytics

SAN DIEGO, CA--(Marketwired - Mar 12, 2014) - Certona's CEO Meyar Sheik will participate in a panel discussion March 12 to uncover the influence of Big Data over businesses and consumers. The panel is part of an annual educational event conducted by MIT Enterprise Forum San Diego to discuss challenges and innovations from San Diego's top business leaders. Certona will present jointly with executives from SDG&E and BrightScope to outline how Big Data is used to further business initiatives and its role on our personal lives.

Meyar will begin the panel discussion with a behind the scenes look into the role Big Data and predictive analytics plays with top retail customers. Citing this customer's experience, Meyar will highlight how companies can improve customer engagement and personalization by harnessing the power of Big Data.

"Big Data is a reality impacting businesses and consumers around the world. Businesses that embrace this reality and effectively harness data with intelligent predictive analytics will realize its benefits," said Meyar Sheik, CEO and co-founder of Certona. "We're excited to present at MIT Enterprise Forum and look forward to sharing our expertise."

Session title: Big Data and You: Shaping the Present and Defining Your Future

Session description: Big Data is the new IT buzzword but what exactly does it mean? In an age where more and more things are connected, monitored and captured, Big Bata is the explosion of digitized data that not only impacts your business, but also your personal life. Attendees will gain a better understanding of Big Data, how it is used, and what it means for your business and you personally.

Where: University of California, San Diego (UCSD) Campus, Medication Education and Telemedicine (MET) Building

When: Wednesday, March 12, 5:00 - 8:00pm PT

Event details and registration:

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 550 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000. The company has the highest number of retail clients in the IR Top 500. Personalize Anytime, Anywhere:

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