SOURCE: Certona

Certona

March 03, 2014 08:00 ET

Certona to Educate on Omnichannel Personalization at eTail West 2014 Conference

Personalization Leader to Demonstrate How to Create Meaningful, Consistent Customer Experiences to Retail Community

SAN DIEGO, CA--(Marketwired - Mar 3, 2014) - Certona, the leader in omnichannel personalization for online and multi-channel retailers worldwide, today announced it will share expert insight into how to effectively implement omnichannel personalization at the eTail West 2014 Conference on March 4. Certona will present jointly with a leading video game retailer, which will outline its approach to a successful phased implementation of omnichannel personalization, beginning with web personalization and evolving their strategy to leverage customer data across touchpoints -- web, mobile, email, and in-store.

"Today's consumers are perpetually connected, tapping into multiple channels to guide their purchasing decisions. To benefit from consumers' connectivity, retailers must embrace personalization," said Meyar Sheik, CEO and co-founder of Certona. "We're thrilled to be presenting at eTail West, and look forward to sharing our insights on the value of personalization to retailers."

The eTail West Conference is the premier online and multi-channel retail conference, bringing together over 2,000 senior level eCommerce and marketing professionals from across industries. Sheik will lead a joint speaking session as part of the conference track, "The omnichannel Experience and Campaign Management." Attendees will learn how personalization enables retailers to leverage customer data in and across channels to drive product discovery and catalog exposure, deliver unique experiences tailored to individual shoppers, build customer loyalty and increase overall revenue.

What: Omnichannel Retail. It's here. It's real. It's personal
Where: JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, TX
When: Tuesday, March 4 at 12:55pm CST
Registration: http://www.wbresearch.com/etailusawest/home.aspx

For more information on Certona, please visit http://www.certona.com. To schedule a meeting with Certona at Booth #300, please email certona@lewispr.com

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 550 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional and product recommendations across all customer touch points. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime, Anywhere: Certona.com

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