SOURCE: Certona

Certona

February 07, 2011 15:25 ET

Certona to Host Webinar on Driving Revenue From Personalized Product Recommendations

Webinar Features eCommerce Expert, Sucharita Mulpuru, and Provides Attendees With a Complimentary Copy of the Independent Report: 'What You Need to Know About Third-Party Recommendation Engines'

SAN DIEGO, CA--(Marketwire - February 7, 2011) - Certona, the leader in multi-channel personalization, will conduct a free webinar on Wednesday, February 9, 2011, at 10 a.m. (PST), entitled, "Maximize Revenue Performance from Product Recommendations". Hosted by Certona's CEO, Meyar Sheik, and featuring eCommerce expert and Forrester Research Inc. Vice President and Principal Analyst, Sucharita Mulpuru, the webinar will present best practices on how savvy online retailers capitalize on leveraging personalized product recommendations -- along with the positive impact recommendations had on sales during the 2010 holiday season.

Other topics included in the webinar:

  • How successful retailers are using various recommendation types and strategies.
  • Combining the art of proven merchandising and testing strategies with today's highly sophisticated, data-driven technology solutions.
  • Review of 2010 holiday season's peak shopping days: Black Friday, Cyber Monday and Green Monday.
  • Highlights of Forrester's November 2010 eBusiness report, "What You Need to Know about Third-Party Recommendation Engines".

To register for the webinar, visit: https://www3.gotomeeting.com/register/386256086.
Attendees will receive a complimentary copy of Forrester Research's report.

Visit Certona on the road this quarter when they sponsor eTail West in Palm Desert, California, February 22-24, 2011, and the National Retail Federation's INNOVATE Conference, March 8-10, 2011, in San Francisco.

About Certona
Certona is the creator of Resonance, the leading real-time personalization and revenue optimization platform for multi-channel retailers. Trusted by more than 250 top ecommerce sites throughout the world, Resonance increases average order value and revenue per visit by delivering individualized real-time content and product recommendations across all customer touch points. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients include the largest and most recognized online and multi-channel retail brands across all popular categories. For more information, visit www.certona.com.

Contact Information

  • Contact:
    Todd Scholl
    Certona
    (858) 369-3888 Ext. 212
    Email Contact