SOURCE: Cesar's Way

Cesar's Way

December 09, 2009 11:57 ET

Cesar's Way Awarded One of "Most Notable Launches of the Year"

Premiere Issue Generates More Newsstand Sales Than Entire Dog Category Combined

NEW YORK, NY--(Marketwire - December 9, 2009) - Cesar's Way, the joint venture between IMG Publishing and Cesar Millan (TV's Dog Whisperer), was named Most Notable Launch of 2009 by Samir "Mr. Magazine" Husni, Director of the Magazine Innovation Center at the University of Mississippi.

The magazine celebrated its first success when the premiere issue launched in September 2009 and sold more copies at newsstands than the entire dog category combined, widely surpassing the magazine industry standard for newsstand sell-through rates. This triumph landed Cesar's Way the number four choice for top magazine launches out of 752 titles by Magazine Innovation Center.

"Cesar's Way is the living proof that a successful publishing launch can take place in recessionary times," said Brandusa Niro, Senior Vice President of IMG Publishing and Editor in Chief of the magazine. "Just like our fashion titles, The Daily Front Row, Fashion MINI and, which became instant leaders in the fashion insider space, Cesar's Way has attracted an immediate following among intelligent dog owners who seek Cesar Millan's profound knowledge of dogs and people alike, the heart warming stories he personally selects for them in each issue and his expert advice," Niro explains.

"The rush to the newsstand for Cesar's Way speaks to Cesar's huge celebrity status and the obvious consumer demand for a high quality and entertaining lifestyle magazine for dog owners," added Lee Rosenbaum, Vice President of Publishing. "Cesar's Way is all about the family experience and educating the caregivers that look after the kids, the home and the dog."

"Few, if any, magazines have produced the level of retail and wholesale acceptance that has been instantly generated by Cesar's Way," explains Dennis F. Porti, President and COO of Curtis Circulation Company, distributors of Cesar's Way. "Clearly, the brand is already well recognized and the early sales results are demonstrating tremendous consumer response."

The second issue of Cesar's Way is on newsstands now and will be pushing bi-monthly beginning in 2010. For more information about Cesar's Way, please visit us at

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