Canadian Food Inspection Agency

Canadian Food Inspection Agency

October 04, 2011 22:14 ET

CFIA/Allergy Alert: Undeclared Milk in Certain Mrs. Freshley's Multipack Cereal Bars

OTTAWA, ONTARIO--(Marketwire - Oct. 4, 2011) -

Audio clips available at www.inspection.gc.ca/english/corpaffr/relations/indexaude.shtml.

The Canadian Food Inspection Agency (CFIA) is warning people with allergies to milk not to consume the Mrs. Freshley's brand multipack Cereal Bars described below. The affected products may contain milk which is not declared on the label.

The following Mrs. Freshley's brand multipack Cereal Bars labelled for the Canadian market are affected by this alert:

Product Size UPC
Apple Cinnamon Fruit & Pastry Cereal Bars 170 g (6 x 28 g) 0 72250 00240 0
Blueberry Fruit & Pastry Cereal Bars 170 g (6 x 28 g) 0 72250 00238 7
Strawberry Fruit & Pastry Cereal Bars 170 g (6 x 28 g) 0 72250 00236 3

These products have been distributed in Ontario and Quebec and may have been distributed nationally.

There have been no reported illnesses associated with the consumption of these products.

Consumption of these products may cause a serious or life-threatening reaction in persons with allergies to milk.

The US manufacturer, Flowers Foods, Thomasville, Georgia, is voluntarily recalling the affected products from the marketplace. The CFIA is working with the manufacturer to have the affected product removed from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Flowers' Consumer Relations Center at 1-866-245-8921 (8:00 a.m. to 5:00 p.m. Eastern time, Monday to Friday) or contact the center via e-mail by using the Contact Us page at www.mrsfreshleys.comor

CFIA at 1 800 442-2342 / TTY 1 800 465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on milk, one of the nine most common food allergens, visit the Food Allergens web page at: http://www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml.

For information on all food recalls, visit the CFIA's Food Recall Report at: http://active.inspection.gc.ca/eng/corp/recarapp_dbe.asp.

To find out more about receiving recalls by e-mail, and other food safety facts, visit: www.foodsafety.gc.ca. Food and consumer product recalls are also available at http://www.healthycanadians.gc.ca.

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/freshley1.JPG

http://media3.marketwire.com/docs/freshley2.JPG

http://media3.marketwire.com/docs/freshley3.JPG

Contact Information

  • Keith Hancock
    Flowers Foods
    229-227-2380

    CFIA Media Relations
    613-773-6600