SOURCE: Mint Technology Corp.

August 24, 2005 08:00 ET

CFLPA Teams With Plastic Now, Mint and Peoples Trust: Star Quarterbacks to Be Featured on Prepaid MasterCard Cards

TORONTO -- (MARKET WIRE) -- August 24, 2005 -- Plastic Now, Mint Inc., a subsidiary of Mint Technology Corp. (TSX-V: MIT), and Peoples Trust announced today that they will partner with the Canadian Football League Players' Association to introduce the first co-branded, prepaid MasterCard card to feature pro athletes in Canada.

Offering football fans the opportunity to carry their favorite quarterbacks in their wallets and to support the players, the CFLPA will initially launch the first of eight prepaid MasterCard cards in their "Signature Series" featuring the image and "autograph" of a star quarterback. Fans will further benefit by using the CFLPA card program to accumulate points for every net retail dollar they spend. Points can be redeemed toward an incredible range of rewards, including:

* Authentic autographed jerseys, helmets and official CFLA Pro Players footballs

* Experiences with favourite players and contests

* And more

"The CFLPA PRO PLAYERS, the new marketing arm for the CFLPA, was created to enhance the image of the players through such marketing initiatives as this," said Craig Cripps, Vice President of Marketing, CFLPA. "The players are very excited to get involved and establish a closer connection to their fan base -- loyalty rewards are accumulated and redeemed by using the 'Signature Series' prepaid MasterCard cards, adding a sense of excitement to everyday card purchases."

Mint will provide Plastic Now with a CFLPA co-branded, prepaid MasterCard program equipped with complete services and features. Peoples Trust of Vancouver will be responsible for card issuance under its agency agreement with HorizonPlus Card Services Limited Partnership.

"Partnering with an organization like the CFLPA is an important first for us -- prepaid cards branded and being used for promotional purposes shows initiative and leadership in what will become an emerging trend for prepaid cards in Canada," said Cal Lloyd, President, Plastic Now.

The prepaid and reloadable MasterCard card can be used for purchases at any of the millions of global locations where MasterCard is accepted. Prepaid cardholders simply load their account with monetary value, and as purchases are made, funds are debited from the account. The account can be topped up at any time.

"The 'Signature Series' is a collectors item in its own right and places our Canadian Football stars where they should be -- in the forefront of our daily lives," said Frank Maduri, President, Mint Inc. "The CFLPA PRO PLAYERS is an important addition to our portfolio of co-branded cards."

"Issuing a prepaid card with household Canadian sports names is an exciting opportunity and something unique in Canada -- we expect an incredible reaction to it," said Gerry Serratore, Vice President Marketing, HorizonPlus Card Services Ltd.

About Mint Technology Corp.

Mint is a leading payment solutions company. Through its payment platform and prepaid credit card programs, Mint is the first in Canada to facilitate and deploy prepaid MasterCard® cards with unique features such as co-branding and loyalty programs, Municipal Parking cards, and new wireless payment alternatives such as MasterCard cards with PayPass™ functionality and cellphone-based Parking. The company is headquartered in Toronto, Ontario. To find out more about Mint Technology Corp. (TSX-V: MIT), visit our website at

About Peoples Trust

Peoples Trust has become a very successful provider of financial services by combining price competitive products with truly exceptional customer service and support. They maintain a unique and enviable position among Canada's financial institutions as a result of long-term profitability, steady asset growth and the ability to perform above and beyond customers' expectations.

About Plastic Now Inc.

Plastic Now Inc. of Calgary, Alberta, is a leading provider of co-branded prepaid solutions. Through their partners, Plastic Now Inc. is able to provide turnkey prepaid MasterCard programs for various uses and markets. In this capacity, Plastic Now Inc. holds an MSP license with MasterCard. For more information on Plastic Now Inc., please visit our website at

About Canadian Football League Players' Association / CFLPA PRO PLAYERS

The Canadian Football league Players Association ("C.F.L.P.A.") represents the professional football players in the Canadian Football League ("C.F.L.") with the objective of establishing fair and reasonable working conditions for the players. In May of 2004, the CFLPA launched CFLPA PRO PLAYERS, a new marketing initiative designed to elevate the image and profiles of the Men of Canadian Professional Football.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. This news release may include statements about future events and/or financial statements that are forward looking in nature, subject to risks and uncertainties.

Contact Information

  • For further information please contact:

    Mich Ahern
    Manager, Public Relations
    Mint Inc.
    c: 416-454-8060
    o: 416-581-0001, Ext. 216
    Email Contact

    Gerry Serratore
    Vice President Marketing,
    HorizonPlus Card Services Ltd.
    o: 416-640-4230
    c: 416-904-8730
    Email Contact

    Cal Lloyd
    Plastic Now Inc.
    o: 403-230-6071
    c: 403-618-3009
    Email Contact

    Craig T. Cripps
    Vice President of Marketing
    o: 403-215-9251
    c: 403-607-4858
    Email Contact