SOURCE: Consumer Goods Technology

Consumer Goods Technology

February 17, 2015 13:00 ET

CGT Announces 2015 Readers' Choice Survey Results

Senior-Level Consumer Goods Executives Name Their Preferred Technology Solution and Service Providers in 13 Categories

RANDOLPH, NJ--(Marketwired - Feb 17, 2015) - Consumer Goods Technology (CGT) (www.consumergoods.com), a B2B publication serving more than 76,000 decision-makers in the consumer goods industry, has announced the results of the 2015 Readers' Choice Survey (http://consumergoods.edgl.com/2015-readers-choice). In its 15th year, this benchmark issue is a valuable resource for consumer goods executives who are evaluating existing and future business and technology investments.

Published in January 2015, the survey draws on feedback from senior-level executives in the consumer goods industry to select their top service and solution providers in 13 categories:

-- Supply Chain Planning
-- Supply Chain Execution
-- Customer Relationship Management
-- Trade Promotion Management
-- Retail Execution
-- Social Media
-- Mobility
-- Enterprise Resource Planning
-- New Product Development and Introduction
-- Business Intelligence
-- Demand Data Analytics
-- Consulting
-- Outsourcing

Industry analysts from Gartner, IDC, Supply Chain Insights and more accompany each short list with a detailed analysis of each category, comparing this year's lists to 2014 results and highlighting emerging trends.

In addition to the list of Top Providers in each category, CGT highlights three companies that received special honors from readers:

-- Best in Category: This recognition identifies the one company that received the highest total score in its category.

-- Customer Experience Leader: This recognition identifies the one company that received the highest average user satisfaction rating in a category, regardless of the number of votes.

-- SMB Market Leader: This recognition identifies the company that received the highest total score from respondents with revenue equal to or less than $1 billion.

Plus, an "Editors' Pick" section recognizes 15 more companies that did not fall within the lines of the larger categories, but offer additional and/or unique support to supply chain, sales and marketing and innovation strategies.

Visit http://consumergoods.edgl.com/2015-readers-choice and find out how your solution and service providers stack up against the competition.

About Consumer Goods Technology
Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives working at the intersection of business and technology ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Health & Beauty, Consumer Electronics, Apparel and Footwear. For more information on CGT, visit www.consumergoods.com.

Contact Information

  • Contact:
    Alarice Rajagopal
    Consumer Goods Technology
    Email Contact
    973-607-1354