SOURCE: Consumer Goods Technology

Consumer Goods Technology

January 28, 2014 13:00 ET

CGT Reveals 2014 Readers' Choice Survey Results

Senior-Level Consumer Goods Executives Name Their Preferred Technology Solution and Service Providers in 12 Categories

RANDOLPH, NJ--(Marketwired - Jan 28, 2014) - Consumer Goods Technology (CGT) (www.consumergoods.com), a B2B publication serving more than 76,000 decision-makers in the consumer goods industry, has announced the results of the 2014 Readers' Choice Survey (http://consumergoods.edgl.com/2014-readers-choice). This benchmark issue is a valuable resource for consumer goods executives who are evaluating existing and future business and technology investments.

Published in January 2014, the survey draws on feedback from more than 185 senior-level executives in the consumer goods industry to rank service and solution providers in 12 categories:

-- Supply Chain Planning
-- Supply Chain Execution
-- Customer Relationship Management
-- Trade Promotion Management
-- Social Media
-- Mobility
-- Enterprise Resource Planning
-- New Product Development and Introduction
-- Business Intelligence
-- Demand Data Analytics
-- Consulting
-- Outsourcing

Industry analysts from Gartner, IDC, Supply Chain Insights and more add real-world context to the findings with a detailed analysis of each category, comparing this year's lists to 2013 results and highlighting emerging trends.

CGT also recognizes companies in each category that received special accolades from readers in the following areas:

-- Customer Experience Leader: This recognition identifies the one company that received the highest average customer satisfaction rating from users in its respective category.

-- SMB Market Leader: This recognition identifies the most used and valued solution or service provider in a category among the participating consumer goods firms with revenue equal to or less than $1 billion.

Plus, an "Editors' Pick" section recognizes 20+ companies that did not fall within the lines of the larger categories, but offer additional and/or unique support to supply chain, sales and marketing and innovation strategies.

Visit http://consumergoods.com/2014-readers-choice and find out how your solution and service providers stack up against the competition.

About Consumer Goods Technology

Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance through technology. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.

Contact Information

  • Contact:
    Alliston Ackerman
    Consumer Goods Technology
    Email Contact
    973-607-1399