SOURCE: ChaCha

June 15, 2009 06:00 ET

ChaCha Answers 150 Million Questions in 18 Months

Like Facebook and Twitter, ChaCha Draws Millions of Monthly Unique Users to Its Conversational SMS Platform and Q&A Site

NEW YORK, NY--(Marketwire - June 15, 2009) - ChaCha ranked among the top 10 short message services with the most traffic -- including Facebook, Twitter and American Idol -- according to the newly released Q1 Mobile Messaging Report from The Nielsen Company. Providing answers for the Sundance Film Festival to the history-making Presidential Election, ChaCha is growing faster than any other SMS answers service, including Google SMS and Yahoo! SMS. Since its launch 18 months ago, ChaCha has answered more than 150 million questions via mobile cell phones and the web.

"I'm captivated by ChaCha's growth story. It is remarkable how quickly they've become one of the leaders in SMS search," said Nic Covey, Director of Insights for The Nielsen Company. "ChaCha's unique style of conversational search is resonating well with mobile subscribers."

ChaCha's audience extends to the web, too. According to Quantcast, www.chacha.com (http://www.chacha.com) ranks among the top web sites in the United States with more than 2.3 million monthly unique users. With more than 14 million searchable questions and answers and thousands of new answers published to the site every day in categories such as sports, entertainment, health, beauty and travel, ChaCha has increased its traffic 1,000 percent since its launch in January 2008.

"Hitting the 150 million answer mark changes the search dynamic," said ChaCha CEO Scott A. Jones. "Our explosive progress reflects the way today's very mobile consumers want to search and retrieve information -- ChaCha is a huge win for both our customers and our advertisers."

In January 2008, ChaCha introduced its free mobile answers service, which leverages human guides or keywords to provide free answers to any question, anytime, anywhere. Users don't need a Web-enabled phone or special browsers to search the Internet, and ChaCha answers go far beyond directory assistance. For free, mobile customers simply text 242242 or call 1-800-2ChaCha on their mobile phones, ask their questions and receive concise, relevant answers via text messaging.

About ChaCha

ChaCha, a free mobile answers service, allows users to call 1-800-2ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. ChaCha specialist Guides -- trained and skilled individuals -- use ChaCha's powerful internal patent-pending search tools to respond to any query. Users can also easily access weather, stocks, sports and directory assistance using keyword-based "Thmbsavrs." For more information about ChaCha's newest features, go to www.chacha.com (http://www.chacha.com). For more information about maximizing the power of mobile answers to elevate your marketing campaigns to a new level, visit ChaCha's advertising partner site at: http://partners.chacha.com

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