September 06, 2011 19:00 ET

ChaCha Brings #1 Mobile Answers Service to UK

Anyone in the UK Can Receive Free Mobile Answers by Texting Questions to "Smart Friend" at 85852

INDIANAPOLIS, IN--(Marketwire - Sep 6, 2011) - ChaCha, the largest real-time Q&A service on mobile phones, today announced that its award-winning standard rate service is available to UK residents who can now text any and all questions to ChaCha's short code at 85852 and receive a personalised answer. Covering practically any topic including phone numbers, addresses, trivia and fun facts, ChaCha's debut marks the first time people in the UK can receive free answers to any question on their mobile. Users are charged only standard network text rates when asking ChaCha a question, but unlike any other mobile short code Q&A or directory services that charge premium rates as high as £1.50 per answer, ChaCha's answers are always free.

Providing incredible value for the money, ChaCha offers a tremendous savings over existing Q&A services which means UK subscribers can ask more questions, more frequently, for significantly less cost. By texting ChaCha at 85852, users are able to discover succinct, definitive answers to a limitless array of questions straightaway, whether factual or conversational, like these:

  • Who is the youngest player to score a hat trick in the Champions league?
  • Do any adults ride the Hogwarts Express?
  • Who do you think is hotter -- Katy Perry or Lady Gaga?
  • How many trees would be saved a year by everyone transitioning to e-books?
  • Where can I get tickets to opening ceremonies for the 2012 London Olympics?

Started in the USA in 2008, ChaCha's free text Q&A service swiftly became a trusted source to millions of monthly mobile users who have now asked nearly 2 billion questions at a rate of 3 million per day, making ChaCha the #1 way to get answers. ChaCha is able to answer this multitude of questions through its unique mixture of cutting-edge technology combined with more than 60,000 highly trained human "Guides" who are tech-savvy Web-based workers. To provide the best quality localised experience for its new UK users, ChaCha has been rapidly recruiting specialised UK-based guides. Interested UK residents can visit ChaCha's guide recruiting site to learn more about ChaCha's top-rated flexible remote working opportunities.

Leading global mobile transaction hub OpenMarket has partnered with ChaCha to enable free SMS delivery of answers to mobile phones in the UK when users text questions to 85852 at standard network rate. This new endeavor expands on ChaCha and OpenMarket's successful North American partnership. "The viral growth and mass appeal ChaCha has achieved in the US market has been phenomenal to witness," says OpenMarket UK and EU General Manager Alex Moir. "OpenMarket is proud to be ChaCha's strategic partner as they introduce their exceptional service to UK mobile subscribers, and looks forward to supporting ChaCha as they continue to expand to new markets across the globe."

ChaCha was created by Scott A. Jones, noted technology innovator and entrepreneur responsible for co-founding the world's foremost voicemail technology used by over 2 billion people, as well as Gracenote, the world's leading music recognition and music discovery technology accessed billions of times per year and powering nearly every digital music service including Apple's iTunes.

"The UK is known for its very clever and active mobile population, and the ChaCha team is anxious to show this new audience why we've become the world's #1 real-time mobile Q&A service," says Scott A. Jones, ChaCha's CEO. "Our unique blend of technology and human intelligence has allowed ChaCha to construct a one-of-a-kind system for answering natural language questions very quickly and cost-effectively without sacrificing quality. Launching in the UK is an exciting and important milestone in achieving ChaCha's long-term plans for broad global expansion."

ChaCha's newly launched UK service is available by texting 85852 on over 99% of feature phones and smartphones across major UK mobile networks including Everything Everywhere (Orange and T-Mobile), O2, Three (3), Virgin Mobile and Vodafone as well as all approved network resellers such as Tesco.

About ChaCha
ChaCha ( is an award-winning mobile Q&A service launched in North America in 2008 that allows users to ask any question anytime about anything, and receive a real-time answer. Through its unique "ask-a-smart-friend" platform that combines the latest in technology and automation with an army of live human guides, ChaCha has answered nearly 2 billion questions and has become the #1 mobile Q&A service in the world. Earning a spot on the 2011 Inc. 500 list of fastest growing private companies, ChaCha is continuing its rapid growth now offering free mobile answers to UK residents who submit questions for just the cost of their network operator's standard text rates to 85852.

About OpenMarket
OpenMarket, a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payments, messaging and emerging services to enterprises, merchants and developers. From the largest consumer brands to the smallest business ventures, OpenMarket empowers companies to monetize their services, expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with extensive mobile operator connections globally. For more information, please visit

Contact Information

  • For further information, interviews or photography please contact:

    Sara Camden
    UK Tel: +44 (0) 7 428 327 327
    US Tel: +1 317 440 0522
    Email Contact

    John Ozimek
    Peppermobi for OpenMarket
    Tel: +44 70332 660
    Email Contact