December 14, 2009 11:19 ET

ChaCha Finds That Holidays Don't Stop Youth From Worrying About Their Futures

Kids Ask Marketers to "Talk Like a Friend"

INDIANAPOLIS, IN--(Marketwire - December 14, 2009) - ChaCha, the mobile service that allows users to call or text questions on mobile phones and receive answers within minutes for free, says a mobile survey reveals that in spite of the holiday, youth are anxious about their economic futures.

The survey recently asked 18-24-year-olds a series of questions about the holiday, and, within three hours, 337 users responded.

What are you and your friends concerned about this year?

Overwhelming concern: The Future. College. Jobs. The Economy. They said things like, "passing the SAT," "money for college" and "getting a job" and "the end of the world in 2012." About 10% were concerned about personal relationships. Only about 3% were concerned about politics, and the wars in Iraq and Afghanistan.

One 24-year-old male said:

"Jobs and our future are a big concern. We are a really talented bunch that just happens to be at the height of our ambition at the exact time the economy is hurting."

What is on your holiday wish list?

Fifty-five percent want electronics of some kind (iPods, laptops, a new phone, video games, Kindle). A third want gift cards of any kind, and about 10% wanted new clothes, mountain bikes or a new car. Only a handful asked for "love" and the happiness of their families or a good grade on their exams.

One 22-year-old woman said:

"Gift cards. I always like to pick things out myself or save up for higher ticket items."

What are you most excited about this year?

Only one person said they didn't have anything to be excited about. Almost everyone listed a personal relationship as the most exciting thing: boyfriend, girlfriend. One said they were excited they finally lost their virginity.

A 20-year-old woman said:

"Hoping to travel and experience very cool places, build really strong friendships with amazing people, and find my partner in crime!"

If you could give one tip to marketers about how to best talk to you, what would it be?

Six said "never," but 94% responded that they wanted to be talked to like a friend. They were pretty specific too:

"Be nice and not demanding"

"In a friendly way"

"Like I am an adult"

"On my level"

"In a sexy voice, LOL"

"Talk to me with a sense of humor and closeness. As if we were longtime friends."

ChaCha (, a free answers service, is "like calling a smart friend," allowing users to text virtually any question to 242-242 and receive answers within minutes. ChaCha's unique marketing platform provides advertisers with the #1 way to reach millions of young adults and teens on their mobile phones and online. Advertisers include Walmart, AT&T, ABC Family, Palm, P&G, IKEA, J&J, Coca Cola, and Paramount. ChaCha reaches over 14 million online and mobile users every month. According to Quantcast, is the fastest-growing website in 2009, among the top 100. And Nielsen reports that ChaCha's popular mobile text service is second only to Twitter in growth rate of the Top 5 mobile text publishers. In less than two years, ChaCha has answered over 300 million questions.

Proven innovator and entrepreneur, Scott A. Jones, created ChaCha in December 2005 and launched the mobile service in January 2008. ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.

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