SOURCE: ChaCha

ChaCha

December 16, 2010 12:13 ET

ChaCha Garners Industry Star Honor at 2010 Mobile Excellence Awards

INDIANAPOLIS, IN--(Marketwire - December 16, 2010) - ChaCha, the #1 free, real-time answers service, today announced that it took home the coveted Industry Star award and was a finalist in the Best Community Fan Content category at the annual Mobile Excellence Awards presented last week at Paramount Studios in Los Angeles. The Mobile Excellence Awards are the most influential and coveted mobile awards in the industry.

The Mobile Excellence Awards program is celebrating its third year of honoring the best of the best in mobile media, technology, marketing and entertainment. The 2010 award winners were selected across 21 categories based upon strategic initiatives and objectives, the impact of technology used, creativity, ease of use, reach and proven market success. The prestigious Industry Star premier award honored the product, service or executive team that represented the highest level of effort, achievements and overall impact on the mobile entertainment industry.

"The Industry Star award ChaCha won is the MEA's 'best in show' overall award," says Scott Jones, ChaCha's CEO. "We are especially proud of this honor as we were essentially up against the entire mobile industry and every media company and publisher with mobile as part of their overall communications play."

ChaCha was also a finalist in the Best Community Fan Content category for a cross-platform program it developed to deeply engage show fans for NBC Universal's Fact Checkers Unit, which featured a live question and answer feed on NBCU's website, a mobile opt-in list, and the ability for people to check facts with ChaCha in real time.

"The growth of the Mobile Excellence Awards has been tremendous this year, and we are proud to honor and recognize the 2010 winners," says Sarah Miller, Founder & Chair of the Mobile Excellence Awards. "The caliber of winners is a testament to the growth and innovation of the industry as well as the Mobile Excellence Awards. We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile."

"This year's entries were extremely impressive," says Allison Dollar, Executive Director of the Mobile Excellence Awards and CEO of the ITV Alliance. "They demonstrated a range of innovation and depth of creativity that prove just how fast and how far mobile has come. Mobile is now an essential component of entertainment and marketing. And our industries are the better for it."

ChaCha and other Mobile Excellence Award winners will be featured in a special Content Showcase Theater and Mobile Monday gathering during the National Association of Broadcasters' 2011 NAB Show in Las Vegas April 9 through 14.

The Mobile Excellence Awards (www.mobilexawards.com) profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem.

ChaCha (www.chacha.com) is the leading free, real-time answers service and has emerged as the #1 way for advertisers to engage with the audience of their choice. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than one billion questions since launch from more than 25 million unique users per month via online (www.chacha.com), SMS text (242-242), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Palm, Johnson & Johnson, P&G, Coca-Cola, McDonald's, and Sonic, ChaCha.com is one of the fastest growing mobile publishers according to Nielsen and is ranked in the Top 100 websites according to comScore and Quantcast. 

ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners; Rho Ventures; Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.

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