SOURCE: ChaCha Search, Inc.

ChaCha Search, Inc.

April 17, 2012 06:00 ET

ChaCha Partners With Adometry to Ensure Digital Advertising Quality

Popular Q&A Company Teams Up With Leading Ad Analytics Firm to Improve Advertising Performance and Services

AUSTIN, TX and INDIANAPOLIS, IN--(Marketwire - Apr 17, 2012) - ChaCha, the #1 free, real-time answers service and prominent web presence today announced its partnership with Adometry, the leader in cross channel attribution and ad verification technology. As part of the agreement, ChaCha will leverage Adometry's ad analytics solutions to help ensure ad campaign quality and performance for its online advertising partners.

After skyrocketing in popularity by becoming a Top 100 web site and Top 5 mobile web site per Quantcast, in addition to recently launching the ChaCha Affiliate Program, ChaCha quickly developed the need to monitor its web property's site traffic to ensure the highest level of quality.

"We are thrilled to partner with Adometry to take advantage of its sophisticated ad analytics technology," said ChaCha Chief Marketing Officer, Shawn Schwegman. "We want our advertisers to get the highest possible ROI through their investment with ChaCha, and we are confident that this partnership will bring enhanced transparency and accuracy for our advertisers."

ChaCha is committed to maintaining its high-quality standards of advertising services by carefully monitoring ad campaign performance. This partnership will give ChaCha the ability to safeguard and optimize advertising campaigns, create enhanced campaign insight and improve conversion rates, which will benefit all ChaCha advertisers.

"ChaCha carefully monitors traffic quality to ensure an optimal experience for advertisers," said Paul Pellman, CEO of Adometry. "Doing so provides a competitive advantage to ChaCha advertisers."

ABOUT CHACHA
ChaCha is the leading source for free real-time information and answers. Through its unique "ask-a-smart-friend" platform, ChaCha has answered over 2 billion questions since launch from more than 40 million unique users per month via online (ChaCha.com), mobile text (242-242), iPhone app, Android app and voice (1-800-2- ChaCha™). ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore and Quantcast and was recently named by Forbes as one of America's Most Promising Companies. Follow ChaCha on Twitter: @ChaCha and @ChaChaMan.

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