SOURCE: Chief Executive Air

July 09, 2008 16:25 ET

Chairman of SRC Records Steve Rifkind Becomes Partner in Chief Executive Air

Music Impresario to Provide Multi-Platinum Artists Exclusive Access to Jet Services

NEW YORK, NY--(Marketwire - July 9, 2008) - Premier private jet charter company Chief Executive Air announced today a partnership with hip-hop entrepreneur Steve Rifkind and his SRC (Street Records Corporation) label to provide a stable of award-winning artists exclusive access to Chief Executive Air's elite charter services. Hoping to capitalize on the relationships Rifkind has developed over the last 25 years in the Entertainment business; Chief Executive Air is thrilled to bring the music impresario on board. Exemplifying his effectiveness, Rifkind is currently responsible for bucking the downward trend in music sales as his Universal-distributed label has successfully broken multi-platinum artists Akon, David Banner and Terror Squad all within in its first three years.

Mr. Rifkind, who has launched successful marketing campaigns for such International brands as T-Mobile, Adidas and SanDisk, will bring his years of marketing experience and strong entertainment industry contacts to Chief Executive Air. A true originator of the "Street Team" concept of grass-roots marketing, he will play a primary role in developing Chief Executive Air's strategic marketing initiatives, assist in customer acquisitions, and further drive the company's overall expansion into the world of entertainment.

"As a true partner in the company, Steve Rifkind not only opens doors into the music industry, but he brings with him a wealth of strategic marketing and promotional experience which will have an enormous influence on the growth of our business, as it has already proven quite successful in his own," commented Jeffrey Menaged, Chief Executive Air's CEO.

Mr. Rifkind added, "I am looking forward to applying the strategies that have worked so well in building entertainment brands over the last two decades to such an exclusive service as the one Chief Executive Air offers." He went on to say, "Whether it's producing the best sound or providing the best private charter, Jeffrey and I are committed to offering a unique and memorable customer experience."

One of the earliest hip-hop entrepreneurs, 44 year-old Steve Rifkind is the Founder and Chairman of SRC record label. Additionally, Rifkind has just produced a series of educational DVDs for children integrating music and learning via a captivating puppet show. Rifkind continues to discover emerging artists and reach new heights as he enters new genres of music and capitalizes on his artists' commercial and cross-over appeal.

Chief Executive Air is a full service private aviation company specializing in aircraft charters. With a unique blend of aviation expertise and world-class hospitality, a client-centric focus and exacting standards, Chief Executive Air delivers the highest level of service while ensuring each client's safety and security. Charter specialist can be reached by calling, 888.FLY.CEAIR.

Contact Information

  • Contact:
    Lanny Grossman
    Tel: 917 833 1971