SOURCE: Chalk Media Corp.

March 15, 2007 14:36 ET

Chalk and Sympatico / MSN Sign Strategic Alliance for Video Content

New Lifestyle Technology Program "Connected Life" to Stream Exclusively on Sympatico.MSN.ca

VANCOUVER, BC and TORONTO -- (MARKET WIRE) -- March 15, 2007 -- Chalk Media Corp. (TSX-V: CKM) and Sympatico / MSN today announce a Strategic Alliance whereby Chalk will produce an exclusive program for Sympatico.MSN.ca. "Connected Life," hosted by technology subject matter expert Dave Chalk, will educate people about cutting-edge technologies and consumer electronics products. The Sympatico.MSN.ca website currently receives an average of 19.5 million unique visitors per month.

Under the terms of the agreement, Chalk will produce "Connected Life" and sell sponsorship packages. Sympatico / MSN will guarantee an agreed upon number of impressions for ads about the program and its sponsors. Sympatico / MSN will also promote the program throughout the Sympatico / MSN network to draw additional viewers.

"We are delighted to enter this agreement with Sympatico / MSN," said Stewart Walchli, President & CEO of Chalk. "As consumer electronics and technology devices become more advanced, they are also more complicated. Video is the perfect medium to educate consumers on how to use these products and the Internet is the perfect means for delivery. Furthermore, Sympatico / MSN is an excellent partner given that they have the largest market share of any portal in Canada."

About Sympatico / MSN

Sympatico.MSN.ca is Canada's most popular online destination. The portal brings together Bell Sympatico's Web content and broadband services with MSN's popular Hotmail, Messenger, Search, and Spaces services.

About Chalk Media Corp.

Chalk (TSX-V: CKM) is a leading provider of interactive learning solutions and tools that help organizations communicate more effectively with their employees, business partners and consumers. The company's core focus is customized, results-driven eLearning solutions.

By combining in-house expertise in instructional design, content strategy, development, quality assurance, Flash animation and video production, Chalk produces customized rich media content that focuses on the user experience. Chalk uses its proprietary software platform, chalkboard™ LCMS, to measure the effectiveness of their learning solutions and track ROI for their clients.

With a US office in metropolitan Washington, DC, and Canadian offices in Toronto, Ontario, Vancouver, British Columbia and Fredericton, New Brunswick, Chalk works with global blue-chip organizations such as 1-800-GOT-JUNK?, AstraZeneca, Best Buy, Business Objects, Fujifilm, HSBC, Intrawest, Microsoft, RBC Financial, RIM, Samsung, Scotiabank, Sony, TELUS, Terasen Gas and Verizon. For more information, please visit www.chalk.com.

The TSX Venture Exchange has not reviewed the contents of this release and is not responsible for its accuracy.

To view additional Chalk press releases, please visit: www.chalk.com/About/NewsRelease.asp

Contact Information

  • For more information, please contact:

    Chalk Media Corp.
    Brooke Van Hatten
    Director of Marketing
    Tel: 604.453.8650
    Email Contact