SOURCE: Chalk Media Corp.

March 22, 2007 13:19 ET

Chalk Raises Bar on Rapid Content Development With Latest Version of eLearning Software

chalkboard™ LCMS Version 4.1 Allows for the Swift Creation of Interactive Activities

VANCOUVER, BC -- (MARKET WIRE) -- March 22, 2007 --Chalk Media Corp. (TSX-V: CKM), a leading provider of customized, results-driven eLearning solutions, today announces an update to its software chalkboard™ Learning Content Management System. Through chalkboard™ LCMS v4.1, eLearning content authors are now able to rapidly create sophisticated learning activities through an Interactivity Builder. Version 4.1 also provides administrators with a Custom Reporting Wizard.

According to eLearning analyst Brandon Hall, the number one feature organizations look for when buying LCMS software is rapid content development tools for novice developers. The Interactivity Builder within chalkboard™ LCMS pushes the boundaries of this requirement by enabling authors to rapidly create Flash-based activities, or 'knowledge checks,' and organize them in a repository. This is a first in a hosted environment. Included in Version 4.1 are the games 'Millionaire,' Aces Wild, Tile Flip and String Match. Additional games will be added with future releases.

"Our continuing goal is to empower users to create rich and engaging content as well as fully administer and manage their own dynamic training programs through a powerful, integrated, and easy to use environment," said Mike LeBlanc, VP of Technology for Chalk. "The Interactivity Builder and Reporting Wizard are examples of Chalk's continued software advancements."

"We're very excited about the advancements Chalk has brought to the table with chalkboard™ LCMS v4.1," added Hernan Grandon, Manager, New Media & Internet Marketing, Fujifilm Canada. "The rapid interactivities in particular are great as they allow our team to create and edit Flash-based learning activities without having Flash experience, saving us time and money while facilitating engaging eLearning content."

The Custom Report Wizard builds on chalkboard™ LCMS's standard reports by providing the ability to run a wide spectrum of usage reports while controlling the various report settings. As demands increase within organizations for more value from training departments, chalkboard™ LCMS's enhanced reporting capabilities give managers the tools they need to ensure their eLearning programs are yielding positive results.

"The chalkboard™ LCMS development team is focused on meeting the needs of our current clients and differentiating the software to secure its competitive force in the marketplace," added Mike LeBlanc. Additional Version 4.1 features include an enhanced instructor-led-training module and advanced tools to support the timely delivery and management of online training programs.

chalkboard™ LCMS v4.1 is available immediately. More detailed information and a demonstration request form can be found at

About Chalk Media Corp.

Chalk (TSX-V: CKM) is a leading provider of interactive learning solutions and tools that help organizations communicate more effectively with their employees, business partners and consumers. The company's core focus is customized, results-driven eLearning solutions.

By combining in-house expertise in instructional design, content strategy, development, quality assurance, Flash animation and video production, Chalk produces customized rich media content that focuses on the user experience. Chalk uses its proprietary software platform, chalkboard™ LCMS, to measure the effectiveness of their learning solutions and track ROI for their clients.

With a US office in metropolitan Washington, DC, and Canadian offices in Toronto, Ontario, Vancouver, British Columbia and Fredericton, New Brunswick, Chalk works with global blue-chip organizations such as AstraZeneca, Best Buy, Business Objects, Fujifilm, HSBC, Intrawest, Microsoft, RBC Financial, RIM, Samsung, Scotiabank, Sony, TELUS, Terasen Gas and Verizon. For more information, please visit

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Contact Information

  • For more information, please contact:

    Chalk Media Corp.
    Brooke Van Hatten
    Director of Marketing
    Tel: 604.453.8650
    Email Contact