Challenge Yourself at Make-A-Wish(R) Rope for Hope


TORONTO, ONTARIO--(Marketwire - Feb. 28, 2012) - On June 19, 2012, just 90 individuals will have the opportunity to rappel down a 30-storey, high profile building in the heart of downtown Toronto as part of the first annual Make-A-Wish Rope for Hope.

Rope for Hope is an exclusive challenge event that calls on participants to raise pledges in exchange for a once-in-a-lifetime experience to rappel off of the east tower of Toronto's iconic City Hall. Event participation is limited to just 90 individuals, who are each required to raise a minimum of $1,500 in order to take part.*

"Participation in Make-A-Wish Rope for Hope is another way to support our magical wish granting efforts to children living with life-threatening medical conditions," said Jennifer Ritter, CEO, Make-A-Wish®. "I challenge each and every one of you to take part in this exclusive event in some capacity."

There are a variety of ways to participate - as an individual, in a team, as part of a 'Toss Your Boss' group, or by sponsoring another participant. Registration is now open!

Learn more and register online at: www.ropeforhope.ca.

Media are invited to attend and profile this exclusive challenge event! Also, media interested in joining the media team the day before (June 18) to rappel down City Hall should contact Elissa Schmidt at elissa.schmidt@makeawish.ca to inquire about availability.

Make-A-Wish Rope for Hope Details

Date: Tuesday, June 19, 2012
What: An exclusive challenge event where participants raise money to support Make-A-Wish in exchange for the unique opportunity to rappel 30 stories over Toronto City Hall.
Time: Rappel times will be pre-assigned between 9 a.m. - 5 p.m.
Location: Toronto City Hall (East Tower)
Reg Fee: $20 Fundraising Requirement: $1,500 (Minimum)
Website: www.ropeforhope.ca

Special thanks to Make-A-Wish Rope for Hope Official Suppliers WestJet Cares for Kids and Sony Canada Charitable Foundation, and to Over the Edge for Operations/Event Management.

* All monies raised by Make-A-Wish Rope for Hope rappellers go to granting the wishes of children with life-threatening medical conditions.

About Make-A-Wish® Canada

Make-A-Wish Canada is a dynamic wish-granting organization that brings hope, strength and joy to children across Canada living with life-threatening medical conditions. Along with the national office, seven independent regional chapters grant magical wishes to children in need from coast-to-coast. Make-A-Wish® Canada is an affiliate of Make-A-Wish® International, the largest wish-granting organization in the world, making dreams and wishes come true for more than 280,000 children since 1980. To learn more please visit www.makeawish.ca.

Contact Information:

Media Contact: Make-A-Wish Canada
Elissa Schmidt
Director, Brand Advancement
416.224.9474 ext. 104 or Cell: 647 823 7969
416.224.8795 (FAX)
elissa.schmidt@makeawish.ca
www.makeawish.ca