SOURCE: Challenger Mobile Group

May 13, 2008 01:00 ET

Challenger Mobile Sees Mobile VoIP Acceptance and Adoption Gaining Among Operators and Service Providers

Many Providers Are Updating Their Plans Recognizing That Mobile VoIP Is Critical to Geographic Expansion and Maintaining Market Share

STOCKHOLM, SWEDEN--(Marketwire - May 13, 2008) - Challenger Mobile, the white-label Mobile VoIP Company with a unique approach to helping mobile operators and service providers enter new markets and reach new audience segments, today announced that the company has observed a consistent and marked change in attitudes toward Mobile VoIP service deployments throughout the mobile ecosystem. Both in the company's ongoing dialog with operators and service providers, and in mVoIP deployment announcements by major providers, Challenger sees the industry adopting a much more receptive stance toward Mobile VoIP service offerings since the third quarter of 2007.

"It's remarkable how quickly perspectives on mVoIP have changed for the positive among the providers," stated Christina Sundman, CEO of Challenger Mobile. "Last Fall we were in the position of having to do all the talking with operators, and most of the industry seemed to be wrestling with the fundamentals of the technology and the market possibilities. Today, most providers are working on their mVoIP strategies and many have trials of some type underway. I fully expect to see 15-20 services launched by established operators during this calendar year."

Last October, Hutchison 3 (branded as 3) and Skype announced a partnership in which Skype users could sign-up for 3G mobile service on 3's network and subsequently place free Skype Mobile VoIP calls. Since that time, several major operators have announced Internet telephony service plans and strategies, including Vodafone in Germany, Samsung in Korea, FarEasTone in Taiwan and others. Others have moved more aggressively with full production service deployments, such as Singtel's Mio Mobile service in Singapore and Star Hub's Pfingo Talk. What's more, other carriers such as Sprint and DoCoMo have announced mobile VoIP-based push-to-talk applications, setting the stage for future pure-play mVoIP services.

Challenger's white-label Mobile VoIP platform is a turnkey approach for operators or service providers seeking to enter new geographies in pursuit of new revenues and market share. The platform, which allows subscribers to place calls from their mobile phones over the Internet using WiFi, GPRS or 3G connections, minimizes the barriers to entry associated with traditional telephony services, giving aggressive operators a highly effective strategic weapon. Conversely, offering mVoIP services via Challenger's platform can thwart potential call volume losses as a result of subscribers placing long distance or international calls using PC-based VoIP services like Skype, or traditional VoIP networks.

"We've definitely turned a corner, and providers now recognize that mobile IP telephony isn't the enemy, and that it can in fact can be a great ally in their quest for expansion," continued Sundman. "What's more, our Intelligent Launch program and our hosted solutions give operators the option to be up and running with their own branded Mobile VoIP services in as little 6 weeks. It certainly appears that the forward-thinking providers around the world now understand that Mobile VoIP is an important technology with many important benefits, and that Challenger Mobile represents a truly turnkey approach to leveraging this opportunity."

About Challenger Mobile Group

Challenger Mobile is a leading provider of end-to-end white-label Mobile VoIP platforms to wireless operators, content and service providers. Since 2001, Challenger has been on the forefront of the convergence of Mobile and VoIP technologies, and has created software solutions that enable providers to rapidly enter this emerging market with flexible, scalable systems that offer a low cost of entry, standards-based architecture, and innovative branded service offerings. Based in Stockholm, Sweden and Singapore, Challenger markets its offerings through resellers, OEMs and systems integrators worldwide.

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Contact Information

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    Christina Sundman
    Tel. +46 (0)8 505 86 451
    Mob. +46 (0)706 097 067
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