SOURCE: Red Bull North America

Red Bull North America

March 05, 2010 08:03 ET

Champion Skier Lindsey Vonn Celebrated on Limited Edition Red Bull Six Pack Featuring Augmented Reality

Package Comes to Life When Positioned in Front of Webcam

SANTA MONICA, CA--(Marketwire - March 5, 2010) -   Champions have been honored for many years on packaged goods -- but never have they come to life like this.

Red Bull, with an eye towards innovation, is featuring Lindsey Vonn -- the 2008 and 2009 Overall World Cup Champion and fresh off a championship performance where she became the first American woman to win the Women's Downhill -- on a limited edition Red Bull Six Pack with augmented reality, available nationwide in both regular and Sugarfree varieties of the iconic 8.4 oz cans. 

Lindsey will not only have her likeness incorporated but, with augmented reality, her personality and athletic achievements will come to life at when fans hold the front panel of the package to a webcam. Red Bull has made it easy for fans: all they need is a webcam, a web browser and -- of course -- a Lindsey Vonn Limited Edition Red Bull Six Pack.

"I never thought my face would be on the cover of a Red Bull Six Pack," said Lindsey Vonn. "The fact that the package comes to life is really unique and I'm proud to be a part of this."

The 25-year old Vonn, the first American woman to win back-to-back Overall World Cup titles, has established herself as one of the most dominant American skiers of all-time with a record 31 World Cup victories to date.

The Lindsey Vonn Limited Edition Six Pack is available for a limited time at Kroger, Safeway, Vons, Ralphs, Jewel-Osco and other locations nationwide with an MSRP of $8.99.