June 20, 2011 14:34 ET

Champion Sports Tours Now the Sports Travel Division of ALTOUR

Rebranding a "Win-Win" for Fans

NEW YORK, NY--(Marketwire - Jun 20, 2011) - ALTOUR, one of the world's leading independent travel and service providers, is pleased to announce that Champion Sports Tours will be rebranded as the Sports Travel division of ALTOUR. Acquired in 2009, CST has long been a major player in the sports travel industry. Now armed with ALTOUR's stellar reputation, powerful suite of tools, and unmatched experience, fans can follow their team like never before.

According to CST Vice-President Jason Elbert: "Champion Sports Tours' transition to ALTOUR is extremely exciting. Our packages will be positioned better than ever thanks to the increased buying power and ALTOUR's reputation while maintaining the same personal touch our customers have come to expect."

Champion Sports Tours has assisted fans with travel arrangements to some of the country's most popular events including: The Masters, Super Bowl, Final Four, Kentucky Derby, BCS Bowl Games, Indy 500, and more. CST has managed team specific fan travel programs for University and NFL partners including: University of Pittsburgh, Georgia Tech, University of Kentucky, the Pittsburgh Steelers, and the Indianapolis Colts.

ALTOUR is one of the world's leading independent travel and services organizations with a workforce of over 1,000 professionals in sixty-eight offices on three continents. With a $1.2 billion turnover in 2010, ALTOUR is recognized as an international industry leader providing essential travel and service solutions the world over. The company's core remains its renowned business travel management capabilities, though ALTOUR has divisions dedicated to such diverse fields as leisure travel, performance improvement, sports travel, entertainment travel, as well as meetings and events services. ALTOUR's principal divisions are complemented by flexible sister companies providing private air charter services and limousine services. ALTOUR is ranked14th on Travel Weekly's 2010 "Power List" of the best travel agencies in the United States, and is included in the "Top Travel Agencies in the UK" by Buying Business Travel. The Los Angeles Business Journal ranks ALTOUR as one of the top two travel agencies in Los Angeles County, and also recognizes the company as one of the "Best Places to Work in Los Angeles" for 2010. ALTOUR has also been named to the "CMI 25" as one of Corporate Meetings & Incentives' best in the industry. For more information please visit