Stella Artois UK

May 12, 2014 11:52 ET

The Championships Wimbledon to Be Celebrated in Stella Artois' World's Greatest Events Campaign

Stella Artois, the Official Beer of the Championships Wimbledon, launches "World's Greatest Events" advertising campaign to celebrate craftsmanship at global events

LONDON, UNITED KINGDOM--(Marketwired - May 12, 2014) - Stella Artois, the premium Belgian beer brand, today launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World's Greatest Events the campaign focuses on the people who deliver this care and attention. The World's Greatest Events campaign will celebrate events in the United Kingdom, France, Argentina and the United States.

Stella Artois and The All England Lawn Tennis Club have announced that Stella Artois will be served as the Official Beer of the Championships Wimbledon, beginning this year and extending through 2018.

Earlier this year Stella Artois was also named as the Official Beer and Cidre of The Open Championship.

"We're delighted to partner with Stella Artois as Official Beer of the Championships Wimbledon, and as such we're looking forward to another great tournament this summer," said Mick Desmond, Commercial Director, All England Lawn Tennis Club.

Stella Artois has a presence at events worldwide that deliver an unsurpassed standard of excellence including the Argentinian Polo Association Championship, the Kentucky Derby, the Cannes Film Festival and most recently, The Championships Wimbledon and The Open Championship. With six hundred years of striving for perfection, Stella Artois recognises the craftsmanship of those who work tirelessly behind the scenes to produce the excellence we all enjoy and appreciate at these events, with the World's Greatest Events launched globally to celebrate these efforts.

Stella Artois will activate the World's Greatest Events campaign in 25 markets worldwide, including the United Kingdom, United States and Argentina. The campaign will be launched with a global television spot that begins in the UK on the 12th May, to be rolled out across multiple markets in the coming months. The programme will also feature a series of 12 "Perfectionist" videos - short films that celebrate the craftsmen and women who work behind the scenes to perfect every necessary detail in creating the World's Greatest Events. These are unexpected stories of dedication and the pursuit of flawlessness.

This content series will be hosted on an online digital hub and across Stella Artois' social channels using the hashtag #herestoperfection, together with additional video content that will be created during the celebration of the events.

"Stella Artois has brewing heritage that extends back six hundred years - and is the product of countless men and women who have refused to accept anything less than perfection. The World's Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection" said Debora Koyama, Global Vice President of Marketing for Stella Artois. "The Championships Wimbledon represents a perfect example - it might go unnoticed but those behind Wimbledon understand that it's the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World's Greatest Events what they are."

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext:ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE:BUD). It is the leading global brewer, one of the world's top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine's "World's Most Admired" companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands - those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck's®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a majority equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona® brand. Anheuser-Busch InBev's dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 118 000 employees based in 23 countries worldwide. In 2012, AB InBev realized 39.8 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit:

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