Changepoint Corporation

Changepoint Corporation

February 11, 2014 09:00 ET

Changepoint Customer Marketing Associates Talks Revenue Growth and Operational Efficiency at Proformatech 2014

Marketing Associates CFO Ryan Russell Speaks to Professional Services Automation's Role in Achieving Measurable Results

TORONTO, CANADA--(Marketwired - Feb. 11, 2014) - Changepoint Corporation, a leading provider of professional services automation and project portfolio management solutions serving the technology service and IT sectors, announced today its gold sponsorship of Proformatech 2014, a one day conference for financial executives taking place February 13th at The Venetian Las Vegas.

Featured at the conference is a case study presentation by Ryan Russell, CFO of Marketing Associates, and Changepoint customer, entitled "Future Proof Your Financial Strategy." Mr. Russell will outline the critical role of the CFO in the selection and implementation of a professional services automation (PSA) solution, and share details of Marketing Associate's highly successful Changepoint implementation, which enabled the company to consolidate 10 disparate legacy systems into one, resulting in a 34% increase in revenues over three years.

About the Speaker

Ryan Russell has more than 30 years of experience providing financial, management and operational leadership in a variety of manufacturing, financial, marketing and service industries. He joined Marketing Associates in December 2006 from Minacs, where he was integral in creating operational systems and controls that grew the company's domestic business from $58.8 million in 2002 to $76 million in 2005.

At Marketing Associates, headquartered in Detroit, Ryan continues to play a leading role in decision-making for enterprise-wide systems. To make sure company growth is both profitable and sustainable, he believes that it's imperative for CFOs to provide vision and insight into selecting the right system, getting the appropriate buy-in from system users, and optimizing use and by-products of the system once implemented.

Russell is a Certified Public Accountant with a Bachelor of Science degree from Lawrence Technological University and a Master of Science in Taxation from Walsh College.

Session Details

Title: "Future Proof Your Financial Strategy"

When: Thursday, February 13th 2014 11:30 AM - 12:20 PM

Where: Proformatech 2014, The Venetian Las Vegas

What: Session attendees will review the critical role and steps the CFO plays in the decision and implementation of a PSA solution to assure that the implementation, investment, and results are successful. Marketing Associates CFO Ryan Russell will also discuss the organization's process to eliminate and consolidate ten disparate legacy systems into one, enabling the business to drive revenue growth by 34% over three years, while realizing operational efficiencies through automation of workflow, reporting metrics, and cash flow.

Speakers: Ryan Russell, CFO, Marketing Associates

About Changepoint

Changepoint manages critical customer business processes allowing technology services and IT teams to deliver more customer value, make smarter business decisions, and achieve new efficiencies, while operating with strong financial acumen. Recognized year over year as a market leader, Changepoint's professional services automation and project portfolio management software is relied upon by leading technology companies, and service focused IT organizations worldwide. Changepoint is headquartered in Toronto, Canada. For more information visit

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