SOURCE: Seventh Generation

Seventh Generation

Seventh Generation

January 11, 2011 16:40 ET

Changing Diapers, Changing Lives Campaign Aims to Donate 10 Million Diapers to Families in Need

Gifts In Kind International Partners With Seventh Generation to Assist Struggling Low-Income Families

ALEXANDRIA, VA--(Marketwire - January 11, 2011) - Gifts In Kind International (www.giftsinkind.org) announced a new campaign that aims to raise and distribute 10 million Seventh Generation diapers for families in need. The campaign was developed to address the overwhelming need for diapers by low-income parents who are struggling to provide for the basic needs of their families as indicated in a recent Gifts In Kind survey to its national nonprofit network. 

The campaign asks individuals to donate $5 to Gifts In Kind International by texting BABY to 52000. With every donation received, Gifts In Kind will be able to purchase, store, and ship diapers to its nonprofit network free of cost. Campaign messages will also be displayed to viewers during upcoming episodes of MTV's groundbreaking docu-series, "Teen Mom 2," which premieres on Tuesday, Jan. 11 at 10pm ET/PT.

"On average, most babies go through 8-12 diapers a day in the first few months of their life," said Cindy Hallberlin, CEO and president of Gifts In Kind International. "This can be a huge struggle for the many families across the country who can't afford the expense of diapers, forcing them to resort to extreme measures such as using a newspaper as a diaper. Recent studies show it can cost, on average, more than $11,000 a year to raise one child, yet one out of four children live in a home that makes less than $11,000 total in a year. Please join us in our goal to deliver 10 million diapers for families in need with one simple text -- text BABY to 52000."

Seventh Generation (www.seventhgeneration.com), the official diaper partner for this campaign, will provide their chlorine-free, environmentally friendly diapers. Their company's mission is to inspire a more conscious and sustainable world by being an authentic force for positive change.

"Every day we're thinking about the next generation and working to provide them with safe, non-toxic products and a healthier environment," said Chuck Maniscalco, CEO of Seventh Generation. "Through Changing Diapers, Changing Lives we'll be giving babies a healthy start by providing diapers to women and children in need across the country."

Learn more and share information about the "Changing Diapers, Changing Lives" campaign at the Gifts In Kind International Facebook page: www.facebook.com/GiftsInKind.

About Gifts In Kind International & Good360
Ranked by Forbes Magazine as one of the nation's best-managed charities in America, Gifts In Kind International (www.giftsinkind.org) is dedicated to helping people and communities by distributing new corporate product donations -- including books, toys, personal care products and clothing, building supplies, computers and other technology products, and much more -- to qualified nonprofit organizations. The charitable organization works with more than half of the Fortune 100 consumer, retail and technology companies. The organization distributes products to its nonprofit network comprised of thousands of pre-vetted organizations. This year the organization plans to launch the inaugural version of its new online donation marketplace, Good360. You can find more information at www.good360.org.

Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.

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