Chango Inc.

Chango Inc.

April 03, 2012 12:30 ET

Chango Brings Brand Safety Controls to Search Retargeting and Prospecting

In Partnership With AdSafe Media, Chango Makes Brand-Safe Inventory Standard Across the Latest Version of Its Customer Prospecting Platform

NEW YORK, NEW YORK--(Marketwire - April 3, 2012) - Chango, a digital marketing platform for advertisers, has made brand protection and peace of mind standard for its advertisers looking to prospect for new customers with search retargeting and other media tactics. The company works with many large brands, including 35 of the top 500 retailers, and sees this level of protection as an essential value-add when working with exchange-purchased media.

In a partnership with AdSafe Media, Chango is leveraging AdSafe's pre-bid Ad Safety data to score and evaluate the content of individual web pages, ensuring that ads never appear on damaging pages containing adult content, illegal, downloads, offensive language, illegal drugs or hate speech.

"We are always looking to deliver #WOW for our clients, going above and beyond their expectations with legendary service - integrating this technology directly into our proprietary demand side platform positions us as the company that really cares about our clients' brands," says Dax Hamman, Chief Revenue Officer at Chango.

The integration places the AdSafe technology directly into the North American and European Chango data centers resulting in monitoring at the page level and in real time, the most in-depth form of protection available today. As a result, Chango's advertisers can enjoy "peace of mind" as it relates to their brand, while ads are only shown to the best possible in-market audience.

"By incorporating our first to market, predictive ad safety ratings, Chango demonstrates a strong commitment to its clients' brand safety," said Bryan St. John, VP, Strategic Partnerships for AdSafe Media. "We're thrilled to partner with Chango as they grow their business and product offerings - and look forward to a successful relationship to come."

Brand protection is a standard feature of Version 3.0 of Chango's digital media platform that helps advertisers prospect for new customers using search retargeting and other tactics. As the innovators of search retargeting, Chango first brought dynamic pricing, instant targeting capabilities and keyword-informed dynamic creative units to advertisers, and has now assured the protection of their brand image through this investment.

In a recent publication, Chango uncovered the impact this type of innovation has on the retargeting industry - "Retargeting Exposed: Not Another White Paper About Retargeting."


Chango is a digital media platform for advertisers. We deliver unprecedented results through our attention to outstanding client service and our revolutionary technology platform. We provide the industry's most advanced search retargeting platform, delivering outstanding results by serving display ads to in-market customers based on their recent search activity. Founded by repeat entrepreneurs, Chango has offices in New York, San Francisco, Toronto and London. Chango is funded by investors including Rho, iNovia Capital, Metamorphic Venture and Extreme Venture Partners.

Visit or follow @chango for more information.

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