Chango Inc.

Chango Inc.

January 31, 2012 09:45 ET

Chango Launches Version 3.0 of Its Leading Search Retargeting Platform

With new dynamic creative capabilities, integrated brand safety and obsessive attention to campaign performance, agency and brand clients saw dramatic results throughout the holiday season and reported the highest rates of new customers of any display tactic.

NEW YORK, NEW YORK--(Marketwire - Jan. 31, 2012) - Chango, the leading innovator in search retargeting, today announced that the third version of its custom built platform has been rolled out to all clients. The new platform greatly extends Chango's reach of available real-time inventory, ensures that all ads are accelerated using Akamai and integrates brand safety leader AdSafe Media. As a result, Chango's direct response clients saw returns leap above 30x during the holiday period, and also saw Chango drive new customers at the highest percentage of all display media tactics.

Uniquely, the platform provides keyword-level optimization, and according to a recent article by SEOmoz, "[Chango is] the only end to end solution for search retargeting available right now."

"We're very excited about the capabilities we've added as it further sets us apart from other data-only vendors that are reliant on 3rd party Demand Side Platforms (DSPs). Having our own DSP from day one has meant we have unique capabilities developed specifically around search retargeting and the results are clear; we are presently working with 35 of the top 500 retailers and rapidly expanding those relationships based on fantastic results" said Chris Sukornyk, CEO and Founder of Chango.

The platform includes:

  • Advanced keyword level optimization, driving the highest returns from targeting each individual at the keyword level, not with simple segments

  • Expanded 'Instant Search Retargeting'; a third of all ads are served on the very first page after the individual leaves Google, Yahoo! or Bing

  • True dynamic CPM pricing, passing on cost efficiencies to advertisers

  • Dynamic creative that can be tuned to the individual's search terms or geography. All dynamic ads are accelerated across the Akamai content distribution network ensuring immediate load times.

  • A brand safe environment is assured through an integration with AdSafe Media directly into Chango's data centers and bid logic. Brand safety is monitored at the page level ensuring that ads do not appear on any pages that may change due to user generated content additions.

  • Broadest media reach resulting in the best placements being selected for each client in real-time through partnerships with Admeld, Google Display, Appnexus, Pubmatic, Adbrite, OpenX, Rubicon + many other ad networks and sources.

  • Integration with all major ad partners, including DoubleClick, Atlas, MediaPlex, AdSafe Media, DoubleVerify

Chango operates on a full-service basis and has built a Client Services team that are experts at optimizing search retargeting campaigns. Chris adds that "our platform is only one part of our successful approach; our Client Services team has extensive ad-agency experience and is able to understand the goals of our clients and ensure those objectives achieve tangible results."

Beyond search retargeting, Chango is leveraging its media platform capabilities to provide clients with advanced site retargeting solutions and other prospecting tools.

ABOUT CHANGO: Chango is the industry's most advanced search retargeting platform. Chango delivers unprecedented results by serving display ads to in-market customers based on their recent search activity. Founded by repeat entrepreneurs, Chango has offices in New York, Chicago, San Francisco and Toronto. Chango is funded by investors including Rho, iNovia Capital, Metamorphic Venture Partners and Extreme Venture Partners.

Visit or follow @chango for more information.

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