SOURCE: KIT digital, Inc.

KIT digital, Inc.

September 10, 2012 09:30 ET

Channel 4 Voice and Gesture App Developed in Partnership With KIT digital Wins IBC2012 Innovation Award

App Extends 4oD Video-on-Demand Service to Microsoft Xbox 360 Console

AMSTERDAM, THE NETHERLANDS and NEW YORK, NY--(Marketwire - Sep 10, 2012) -  Channel 4, the British public-service television broadcaster, was last night awarded an IBC2012 Innovation Award for its implementation of an app developed in partnership with KIT digital, Inc. (NASDAQ: KITD), for its 4oD video-on-demand service. This innovative app extends 4oD to the Microsoft Xbox 360 game console and leverages the Xbox Kinect's Voice and Natural User Interfaces, allowing users to browse and choose video content using intuitive gesture and voice controls.

A leading video management software and services company, KIT digital developed the app with technology partners Microsoft, Red Bee Media, Akamai, 24/7 Realmedia and Metabroadcast. The gesture and voice activated control features are fundamental to the 4oD user experience, setting the broadcaster's on-demand service apart from competitive offers and positioning Channel 4 to leverage the Xbox as a video delivery platform to drive future revenue streams.

"On behalf of our partners at KIT digital, and the Xbox development people at Microsoft, I am absolutely delighted to be accepting this IBC Innovation Award," said Sarah Milton, head of VOD, Channel 4. "We were the first broadcaster in the world to launch a comprehensive video-on-demand service and our audience can now literally move and talk their way to watching their favorite programs. Thank you IBC for the award, and thank you to all our viewers in the UK for making it such a runaway success."

Launched in December 2011, the use of the app has been higher than forecast, making it a significant contributor to Channel 4's 2012 forecast of 4oD views.

The International Broadcasting Convention (IBC) is the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide. The IBC Innovation Awards recognize the practical application of leading edge technology and successful entries will primarily show how the technology is benefitting the user -- whether a broadcaster, content producer or their viewers at home.

About KIT digital, Inc.
KIT digital (NASDAQ: KITD) is a leading video management software and services company. Cosmos and Cloud, the company's video asset management systems, enable leading broadband media companies to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains headquarters in New York City and offices in more than a dozen countries around the world. Visit the company at or follow on Twitter at

Contact Information

  • KIT digital Media Contact:
    Daniel Goodfellow
    SVP, Global Marketing and Communications
    Tel. +1-917-513-6081
    Email Contact

    KIT digital Investor Contact:
    Murray Arenson
    Managing Director, Financial Strategy
    Tel. +1-646-553-4900
    Email Contact