SOURCE: Channelinsight

November 16, 2011 08:00 ET

Channelinsight and hawkeye Deliver Smart Channel Programs Driven by Accurate and Timely Channel Sales Data

Leading Channel Management Companies Join Forces to Transform Channel Incentive Programs With Real-Time Accurate Performance Results

DENVER, CO--(Marketwire - Nov 16, 2011) - Channelinsight, the leading provider of channel sales management solutions, today announces an alliance with hawkeye, the leader in best-in-class channel program management. Together these channel experts revolutionize channel sales management by providing smart and effective channel programs based on accurate, standardized and enriched channel sales data.

hawkeye and Channelinsight are leading the transition to pay-for-performance incentive programs by

  • Developing targeted, automated, measurable partner programs based on actionable and validated data;
  • Enabling in-program course corrections using real-time performance metrics;
  • Driving incentives and rewards programs that can be accurately assigned and measured;
  • Increasing partner loyalty with timely, accurate and secure payments.

"We are excited to be leading the charge with hawkeye to transform channel sales," said Mark Geene, CEO of Channelinsight. "Enabling channel management programs to be driven by actionable sales transaction data gives manufacturers the power to more effectively manage the channel and increase results -- all while leveraging their existing technology infrastructures."

"Pairing our data-driven channel programs with highly detailed data analytics that Channelinsight delivers is a one-two punch for manufacturers," said Andy Wright, CEO of hawkeye. "The combination enables channel management professionals to pinpoint your channel spend -- and that means a big boost to the bottom line."

The Channelinsight and hawkeye solutions are available now and seamlessly integrate with the Salesforce CRM platform. For more information, visit: or

About Channelinsight
Channelinsight offers the only complete channel sales management solution in the cloud, providing technology manufacturers with visibility into every partner and every end-customer in every transaction in real-time and allowing them to gain the insight necessary to drive sales and optimize inventory. The company processes over 120 million POS and inventory transactions per year. Channelinsight is backed by Rho Ventures, Sevin Rosen Funds, Sequel Venture Partners and Vedanta Capital, with headquarters in Denver. For more information visit:

About hawkeye
hawkeye Channel Practice, a leading global channel agency, delivers full-service, best-in-class channel solutions to the world's top companies. From well-informed strategies to world-class programs and communications, the company applies over 15 years of channel intelligence to deliver incremental channel ROI. For more information visit,

Contact Information

  • Channelinsight Media Contact:
    Jennefer Traeger
    Emerge Media Communications
    Email Contact