SOURCE: ChannelNet


December 08, 2010 09:00 ET

ChannelNet Adds Mobile Home Improvement to Multichannel Toolkit

SAUSALITO, CA--(Marketwire - December 8, 2010) -  ChannelNet, a leader in multichannel customer engagement, launches Mobile Home Improvement to help home improvement manufacturers and retailers deliver expert content to home owners on the go. Haven Home Media's June 2010 survey revealed that 93 percent of consumers polled were ready to start spending on home improvement projects in the next six months. More than 68 percent of those surveyed relied on search engines to find experts and web sites for research and guidance. Time constrained home owners increasingly use mobile devices as an essential tool to find products and do research on the go.

ChannelNet's Mobile Home Improvement gives hardware, window covering, and paint manufacturers and their retail partners a real-time delivery channel for mobile-enabled, do-it-yourselfers. Finding the right paint color or locating the closest store or neighborhood expert, home improvement shoppers are extending their online research to their mobile devices. "Cross-channel shoppers spend 10 times more each year than single-channel customers," Paula Tompkins, ChannelNet founder and CEO.

Mobile devices play a key role in completing home repair or home improvement projects. Retailers report that their customers take and store measurements on mobile devices. They use the device camera to take pictures of troublesome areas. Handy homeowners simply take a photo of a missing or broken part to share with their local hardware experts. With all these features, mobile devices are becoming a necessary tool to complete home projects. It's a natural extension, then, to use the device to expedite their research and shopping.

"Multichannel is no longer just bricks and clicks -- it's become bricks, clicks, cell, pad, and more," says Ms. Tompkins. "Busy weekend warriors get more from their errands with ChannelNet's Mobile Home Improvement. For manufacturers and retailers, it supports the growing expectation for multichannel home improvement access. Our patented multichannel Web platform, SiteBuilder™, enables our clients to extend their customer experience strategies to mobile devices and to seamlessly integrate with existing web sites, customer service centers, and brick and mortar locations," says Ms. Tompkins.

ChannelNet's SiteBuilder platform provides the key functionality out of the box for Mobile Home Improvement. SiteBuilder is designed to work across all major smartphone operating systems including iPhone, Blackberry and Android.

About ChannelNet:
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, Hyundai, Kia, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel web sites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

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    Alexis Elley
    415-332-4704 ext.136
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