SOURCE: ChannelNet

ChannelNet

September 22, 2010 09:00 ET

ChannelNet and Hunter Douglas Canada Respond to Online Home Improvement Trends

SAUSALITO, CA--(Marketwire - September 22, 2010) -  To take advantage of the growing online trend of Canadians searching for home improvement products, ChannelNet helped Hunter Douglas Canada upgrade its corporate brand website that went live September 1 (www.hunterdouglas.ca). Canadians' appetite for researching home and garden products online is growing, according to a recent Experian Information Solutions, Inc. Hitwise report, and has seen a 26% increase over last year.

In response, the Hunter Douglas Canada brand website, in both English and French Canadian, was revamped to meet the growing expectations of consumers who research products online. It takes advantage of wider screen resolutions, includes more robust product information, and links to a network of over 700 Hunter Douglas dealers in Canada. Consumer inquiries from the "Contact Us" page are automatically generated -- giving Hunter Douglas immediate feedback on consumer needs. The launch was set to coincide with Hunter Douglas Canada's fall promotion.

Hunter Douglas, the premier manufacturer of custom window coverings worldwide has a long-standing relationship with ChannelNet. The two companies work together to create intuitive connections between consumers researching online and local Hunter Douglas retailers in dozens of countries. ChannelNet's patented technology, SiteBuilder™, drives the performance of Hunter Douglas Canada's site and is set to track associated Web traffic and sales leads that result from the site's improvements.

"Canadian consumers score very high on Internet use," says Scott Engstrom, ChannelNet Director of Global Programs. "Some studies show Canadians use online services at a higher rate than Americans. Hunter Douglas Canada website refresh improves the experience for Canadian Web users and at the same time, provides Hunter Douglas Canada dealers with a cost effective way to build in store sales through enhanced online presence."

"Hitwise research finds home improvement searches in Canada increasing by as much as 89%, year over year. Canadians are clearly investing in their homes," says Sue Rainville, Hunter Douglas Canada Director of Marketing. "As a next step, Hunter Douglas Canada will rollout enhanced SEO capabilities and we expect to see an increase in qualified traffic and leads. Our Canadian dealers will directly benefit from these upgrades as online researchers find it easier to find local providers of Hunter Douglas products."

"Hunter Douglas is a global leader in connecting the online to instore shopping experience," says Paula Tompkins, ChannelNet CEO and founder. "The Hunter Douglas Canada website refresh demonstrates ChannelNet's global expertise and Hunter Douglas' commitment to adapting to consumer shopping patterns, whatever their language, wherever they live."

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit www.channelnet.com for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

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