SOURCE: ChannelNet


February 16, 2011 09:00 ET

ChannelNet Connects Home Improvement Contractors and Retailers to Get the Job Done

SAUSALITO, CA--(Marketwire - February 16, 2011) - Home improvement projects offer consumers an opportunity to be creative and spruce up tired spaces. But project decisions and details can be overwhelming. To help guide the way, home improvement retailers are finding innovative ways to connect their customers with qualified contractors. With over 68% of home improvement shoppers relying on search engines and web sites for research and guidance when deciding how to improve their homes, manufactures and their retail partners see an opportunity to match shoppers with qualified contractors. ChannelNet, with its deep multichannel experience and patented SiteBuilder™ technology, collaborates with manufacturers and retailers to get the job done.

ChannelNet created a Web platform to close the loop on home improvement projects; online research, in-store consultation and purchase, contractor selection, job quote and scheduling. Retailer web sites display local contractor profiles, including examples of work and references. Contractors are able to receive and respond to leads immediately. "We're excited about offering our home improvement clients and their retail partners a flexible tool to create leads for and grow their business with contractors. It's a perfect extension to the robust, customizable web sites we provide manufacturers and their retailers today," says Renee Triemstra, VP, Customer Experience.

Retailers have reporting tools to monitor leads and consumer feedback from completed projects. They also have the ability to remove contractors from their site. "ChannelNet's eBusiness Support Center (eBSC) works with us to successfully manage our site. We're delighted to provide solid leads to our trusted contractors," according to Jack Boland, owner of Port Paint n' Paper, in Newburyport, Massachusetts.

"With this lead and referral capability, we've built another connection point that will enhance the online-to-in-store shopping experience," says Paula Tompkins, ChannelNet CEO and founder. "We continue to provide home improvement retailers with Web-based programs and tools that are practical, easy to use, and make a direct contribution to everyone's bottom line."

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store, through a call center or mobile phone. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., Hyundai Capital of America, Motorola, UAW Benefit Trust, and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

  • Contact:
    Alexis Elley
    415-332-4704 ext.136
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