SOURCE: ChannelNet

ChannelNet

August 21, 2012 12:01 ET

ChannelNet Empowers Hunter Douglas U.S. Retailers With an Enhanced Website Management Tool

DEARBORN, MI--(Marketwire - Aug 21, 2012) - ChannelNet, a leader in multichannel customer engagement, implemented an upgrade of the underlying technology -- SiteBuilder™ -- for the Hunter Douglas U.S. network of retailer websites, enhancing functionality and adding significant new capabilities to the Admin Center, the tool that Hunter Douglas website administrators use to manage their websites. 

ChannelNet's patented ChannelNet SiteBuilder™ software platform provides the technology framework and functionality for multichannel solutions, from self-help portals to, integrated sales channel microsites, to entire networks of marketing and sales websites. Hunter Douglas' SiteBuilder Admin Center upgrade benefits include:

  • Single screen management system of the retailer's entire website -- including all pages, content, products, services and the overall website look and feel.
  • Improved search engine optimization (SEO) for retailer product and services.
  • Enhanced content management capabilities for administrators, including improved and streamlined usability for content entry.
  • Browser compatibility across the latest versions of Chrome, Firefox, Internet Explorer and Safari.

In addition to the above, retailers with Gold and Platinum site designation also have the following additional functionality in their Admin Center:

  • Ability to add additional page components to any page and control how the content is displayed.
  • Ability to control the URL naming convention of each web page, thereby impacting page rankings with search engines.
  • Ability to create new hidden web pages (are not incorporated as part of the website navigation menus), allowing for the creation of campaign-specific marketing landing pages.

"Hunter Douglas is a global leader in connecting the online-to-in-store shopping experience," says Paula Tompkins, ChannelNet CEO and founder. "The Hunter Douglas US Admin Center upgrade demonstrates SiteBuilder's continual evolution to meet retailers' digital marketing needs and Hunter Douglas' commitment to evolving its multichannel strategy using our technology."

"We take care of the hard part for retailers who want to offer customers an easy online-to-in store shopping experience," continues Tompkins. "We provide home improvement retailers with a turnkey digital marketing program, so they can focus on running their business."

About ChannelNet
For over 27 years ChannelNet has been the leading provider of multichannel digital marketing solutions for the automotive, financial services, home improvement and retail industries. ChannelNet's patented software, SiteBuilder™, allows internet users to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of websites, personal customer microsites, portals, mobile websites, mobile apps, tablets, search engine optimization, location based marketing, email marketing and social media. ChannelNet provides up-front strategy development and end-to-end turnkey creative, technical and support services with every solution. Visit www.ChannelNet.com for more information, and follow frequent updates on Twitter (@ChannelNet) and Facebook (ChannelNet).

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