SOURCE: ChannelNet

ChannelNet

February 02, 2011 09:00 ET

ChannelNet Expands Hunter Douglas Brand Web Site Functionality for 12 Asian Countries

SAUSALITO, CA--(Marketwire - February 2, 2011) - ChannelNet has again teamed up with Hunter Douglas, the premier manufacturer of custom window coverings worldwide, to provide enhanced online functionality for shoppers across Asia. The long-standing relationship between ChannelNet and Hunter Douglas spans the globe, building solid connections between local dealers and online consumers and builders. Shoppers in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam receive country and language specific content.

The latest enhanced Web capability incorporates a robust Project Gallery and News & Events functionality into Hunter Douglas' existing network of Residential and Architectural brand web sites available in Asia. The Project Gallery allows each country to feature completed residential and commercial projects so that consumers and builders can visualize the ways others have utilized Hunter Douglas products. The web site's New & Events functionality keeps online consumers and business customers in the loop and connected to local in market activities.

ChannelNet's patented SiteBuilder™ technology provides Hunter Douglas with tools to ensure its Asian customers receive a localized online experience that reinforces the product breadth and trustworthiness of a major brand. With these two new major innovations to their brand web sites Hunter Douglas is poised to serve the market in ways as varied as the peoples of Asia.

"By providing highly customizable web sites, our online customers know what to expect from their dealer before they meet with them to discuss their purchase," says Jim Tan, Regional Director of Hunter Douglas Window Covering Products Asia. "Whether you're in Hong Kong, Beijing, Tokyo, or Phuket, a consistent brand experience, high-quality product information, and access to local authorized dealers are essential."

"With over 578 million internet shoppers in Asia, our goal is to support Hunter Douglas by providing customers with localized content no matter what country they live in or language they speak," says Paula Tompkins, ChannelNet CEO and founder. "We know how to efficiently serve many countries, with multiple languages, and support uniqueness of each community while maintaining brand consistency. We're completely focused on the tools and support to meet this challenge."

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit www.channelnet.com for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

  • Contact:
    ChannelNet
    Alexis Elley
    415-332-4704 ext.136
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